Marketing Director, Clinical Diagnostics — Genomics

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Overview

Genomenon, Inc. is an AI-driven genetic intelligence company that aims to save and improve lives by making biomedical information actionable. The organization focuses on addressing the challenges faced by patients with rare diseases and cancers, which affect more than 30 million people in the U.S. alone. Their mission is ambitious and clear: to transform the landscape of diagnosis and treatment for every affected patient by delivering crucial information.

Role

The position being offered is for the Marketing Director in the Clinical Diagnostics division, with an emphasis on genomics. This role is pivotal in defining and executing marketing strategies specifically tailored for clinical labs.

This unique opportunity involves managing both the Mastermind and CKB product lines as well as future products within the ClinDx portfolio. The Marketing Director will engage in account-based marketing (ABM) strategies and work closely with partners which include prominent names like Illumina and Tempus. Reporting directly to the Vice President of Marketing eliminates any bureaucratic barriers, creating a streamlined decision-making process.

Responsibilities

In this role, the Marketing Director will be responsible for:

• Owning the end-to-end marketing strategy for the Clinical Diagnostics channel.
• Designing and executing ABM strategies for specific clinical lab accounts such as hospitals and reference labs.
• Creating and managing partner marketing programs with key industry players.
• Overseeing messaging, positioning, and product marketing for all clinical products.
• Driving demand generation and maintaining accountability for the ClinDx sales pipeline.
• Collaborating on sales enablement with the sales team and clinical AEs.
• Setting the conference strategy for major industry events.
• Managing the labs journey hub on the website, focusing on content and optimization efforts.
• Expanding existing customer relationships through references and case studies.

Required Skills and Qualifications

Candidates must demonstrate a strong B2B marketing background, with at least 8 years of experience, of which 5 years should be in the life sciences or genetics fields. Specific skills include:

• Hands-on experience with ABM at enterprise accounts, leading initiatives that show measurable results.
• Track record in partner marketing, including producing webinars and managing co-branded content.
• Ability to work effectively with enterprise sales teams, contributing to MQL/SQL definitions and real-world intelligence.
• Proficiency in product marketing for technical B2B products, especially in regulated markets.
• Evidence of cross-functional leadership without direct authority, successfully guiding collaborative projects in areas like content and design.
• Strong written and verbal communication skills, particularly in business contexts.

The ideal candidate should also exhibit a deep understanding of the laboratory ecosystem, specifically for roles that involve molecular pathologists and lab directors. This ensures fluency in buyer interactions and confidence in representing the marketing strategy.

Salary

While the specific salary for this role is not mentioned, roles like Marketing Directors in the life sciences sector generally attract a competitive salary, often augmented by performance bonuses based on pipeline success and revenue contributions.

Work Environment and Company Culture

Genomenon promotes a fully remote work culture allowing employees to work from anywhere in the U.S. The company values curiosity, accountability, and collaboration, fostering an environment where team members can thrive in high-impact situations. Their core values include a commitment to continuous learning and a patient-first mentality, ensuring that all efforts contribute to better diagnostics and treatments for patients.

Conclusion

This Marketing Director position offers an extraordinary chance for a seasoned marketing professional to make a real impact within a groundbreaking company in the world of genetic intelligence. Genomenon’s commitment to improving patient outcomes through advanced genomics places this role at the forefront of innovation, appealing to candidates who are motivated by making a difference in healthcare.

This job offer was originally published on himalayas.app