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Informa Group Plc., operating through its Informa Markets division, delivers unparalleled opportunities for business growth in various industries. With a portfolio of 30 trade events across Southeast Asia, the company focuses on sectors such as Furniture & Interiors, Renewable Energy, Security, and more. The heart of their operation is to create valuable experiences where both businesses and individuals can thrive throughout the year.
The position of Marketing Executive involves actively participating in shaping and executing marketing strategies for Informa's offerings. You will input critical insights into marketing strategies tailored to different propositions and portfolios, focusing on key objectives like customer acquisition, engagement, and revenue growth.
The primary responsibilities of the Marketing Executive include:
Inputting Into Marketing Strategies: Support defining marketing objectives and key metrics (KPIs) that directly drive growth in propositions.
Campaign Execution: Translate marketing strategies into tangible outcomes, including setting targets for customer engagement, brand awareness, and innovative propositions.
Collaboration Across Teams: Work closely with sales, product, and marketing teams to define target audiences and coordinate campaign planning.
Content Development: Lead the creation of marketing content, ensuring alignment with brand identity and deploying new initiatives to engage various audience segments.
Budget Management: Manage campaign budgets effectively and optimize for metrics, ensuring maximum return on investment (ROI).
Data-Driven Decision Making: Utilize analytical insights to refine marketing efforts and improve overall effectiveness.
To succeed as a Marketing Executive, the following qualifications and skills are required:
A Bachelor's Degree in Business, Communications, or Marketing or equivalent experience.
A minimum of 3 years' experience in leading multi-market marketing campaigns for large organizations.
Ability to execute end-to-end marketing campaigns, from conceptualization through measurement and optimization.
Familiarity with Facebook Ads, Google AdWords (PPC), LinkedIn, and other digital advertising platforms.
Experience defining customer journeys and crafting compelling content across various digital channels.
Proficiency in using Content Management Systems (CMS) and Marketing Automation Tools.
Knowledge of SEO/SEM practices is advantageous.
Unfortunately, the job description does not specify any salary information. However, candidates are encouraged to consider negotiating their compensation based on industry standards and personal experience during the hiring process.
Informa prides itself on creating a supportive and enjoyable workplace. Employees can expect the following benefits:
Flexibility to balance remote and office work.
A welcoming community culture with social events and charity initiatives.
Opportunities for career development supported by training, mentoring, and online courses through platforms such as LinkedIn Learning.
Generous annual leave, including a birthday off and the ability to work from virtually anywhere for up to four weeks a year.
Participation in a ShareMatch scheme allowing employees to become shareholders with free matching shares.
Extensive wellbeing support, including mental health resources and a healthy living subsidy.
A company-wide recognition program celebrating outstanding contributions.
The chance to collaborate with teams globally.
Informa emphasizes that they are looking for colleagues with energy, ambition, and a proactive attitude rather than strictly adhering to a checklist of skills. They invite applications from individuals who possess most, but not necessarily all, of the listed qualifications, reaffirming their commitment to diversity and inclusion.
This position offers a fantastic opportunity to join a global leader in the marketing domain, where you will play a critical role in developing and executing marketing strategies. Candidates looking for a position that allows for creative input, collaborative efforts across teams, and scope for personal and professional growth will find this role rewarding and engaging. Considering Informa's support for employee well-being and career advancement, it is an exciting opportunity for anyone passionate about marketing and business growth.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
