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The position being offered is for a Marketing Lead at Ethena Labs. Ethena Labs operates FIVA, a DeFi protocol on TON designed to assist users in maximizing their earnings from cryptocurrency. The company's mission centers around simplifying yield management for users and transforming the landscape of passive income in crypto. This role is pivotal as the Marketing Lead will work under the Chair of Marketing (CMO) in executing the company's marketing strategy and managing various initiatives.
In this lead role, the individual will be responsible for:
Executing and optimizing marketing campaigns across multiple channels.
Coordinating content creation by working closely with writers, designers, and the social media (SM) team.
Managing event presence, which involves organizing engagements such as AMAs (Ask Me Anything), Twitter Spaces, and community calls.
Tracking the performance of marketing campaigns and preparing detailed reports to assess effectiveness.
Overseeing the content calendar and ensuring marketing timelines are adhered to.
Coordinating with external marketing partners and agencies to enhance outreach.
Developing marketing materials for newly introduced protocol features to ensure effective dissemination.
Ensuring consistent messaging and branding across all marketing channels to align with the company's identity.
To be considered for the Marketing Lead position, candidates must possess a robust set of skills and experience, which includes:
Fluency in English, as communication will primarily be in this language.
Prior experience in crypto or DeFi marketing is crucial to understand market demands and user needs.
Strong project management skills are necessary to manage multiple initiatives simultaneously.
A solid understanding of DeFi concepts and yield mechanics will be a significant asset.
Proven ability to coordinate multiple team members efficiently, ensuring seamless collaboration.
A competent ability to analyze marketing metrics to adjust strategies and improve performance.
A good eye for design and content quality to ensure marketing outputs are visually appealing and effective.
The ideal candidate is a hands-on marketing professional who can seamlessly convert innovative marketing strategies into actionable plans, ensuring seamless alignment with organizational goals and brand voice.
While the salary is not explicitly stated in the provided information, the role is defined as full-time, suggesting that candidates can expect a stable work environment with potential benefits commensurate with full-time employment in the tech sector. It is common for roles in DeFi and crypto sectors to offer competitive salaries due to the expertise required.
Ethena Labs maintains an equal opportunity employer stance, promoting an inclusive work culture. This principle reflects the company’s commitment to diversity and equality in the workplace, making it attractive for prospective employees who value such environments.
In summary, the Marketing Lead role at Ethena Labs presents an exciting opportunity for professionals looking to make meaningful contributions within the vibrant field of cryptocurrency and decentralized finance. As companies like Ethena Labs push boundaries and strive for growth in the DeFi space, being part of their marketing team offers the chance to work at the forefront of crypto innovation. Individuals interested in applying for this position should ensure their skills along with prior experiences align closely with the mentioned requirements, reinforcing their candidacy for this pivotal role.
This job offer was originally published on remoteOK.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
