Marketing Manager (FTC)

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Overview of the Job

The role of Marketing Manager (FTC) is opened by Masabi to cover a maternity leave for 12 months focusing on marketing efforts across the UK, Spain, and Italy. Masabi is at the forefront of the fare payment revolution, helping millions worldwide manage their travel seamlessly through their cutting-edge fare collection platforms. The company's Justride platform is influential, operating in over 250 locations globally and partnered with major entities like Uber and Transit. This position is not only crucial for the continuation of Masabi's marketing initiatives but is also an excellent opportunity for job seekers looking for a dynamic work environment that encourages innovation and personal development.

Job Responsibilities

Key responsibilities for the Marketing Manager include:

• Executing Global Marketing Campaigns: You will be responsible for developing and executing marketing campaigns tailored for regional audiences in the UK, Spain, and Italy. Your campaigns should aim to generate demand and boost sales engagement.

• Collaboration with Sales Teams: Regular interaction with Sales and Account Management teams will be essential to identify target accounts and strategize outreach for marketing initiatives.

• Planning and Delivering Events: You will manage logistics for regional events, such as trade shows and industry conferences, including promoting and following up after the events.

• Creating and Adapting Content: This role demands strong skills in creating and modifying content like case studies and email campaigns, ensuring they are relevant and engaging for the defined audience.

• Customer Storytelling: Supporting customer engagement through storytelling and regional announcements is vital.

Required Skills

Candidates are expected to possess a variety of skills, including:

• Experience in B2B Marketing: It’s critical to have solid experience in a B2B role, particularly within a SaaS environment.

• Campaign Execution Skills: You must have tangible results from executing multi-channel marketing campaigns focused on demand generation.

• Event Management Skills: Experience in planning and executing events and webinars is needed, along with logistics management.

• Content Creation Proficiency: Excellent writing and copyediting skills are vital—the ability to convey messages clearly while focusing on audience relevance is imperative.

• Organizational Skills: The job requires being organized and able to juggle various priorities and projects simultaneously.

• Technology Proficiency: Familiarity with marketing automation platforms, particularly HubSpot, and experience managing website content is needed. Moreover, the hands-on experience with WordPress is a plus.

  

• Collaborative Mindset: Building relationships across various teams will be an important part of the role.

• Adaptability: Ability to thrive in a fast-paced work environment and adapt to changes is necessary.

Benefits

Working with Masabi comes with various benefits:

• A competitive salary package
• 25 days of holiday each year, with the option to buy an additional 5 days (pro-rated)
• Private healthcare options including coverage for pre-existing conditions and mental health support
• Life insurance coverage for employee security
• Menopause support initiatives
• Flexibility to either work remotely or in a hybrid setup from their London office, with the option to manage your schedule around agreed core hours.
• Opportunity to work from another country for up to three months a year
• A training allowance up to £1000 per year for continued professional development
• An annual budget of £200 for home office improvements
• Enhanced family leave pay
• Cycle to work scheme and regular social gatherings enhancing team bonding within a fun and collaborative work environment.

Company Culture and Environment

Masabi places a strong emphasis on inclusivity and diversity within its workforce. The company is committed to making applications from underrepresented groups feel welcome. This includes provisions for individuals with disabilities or neurodivergent backgrounds to help them through the application process. Masabi promotes a culture where all employees can bring their authentic selves to work, leading to a positive atmosphere for creativity and teamwork.

Job Location

This position is based in the UK, and although the company prefers candidates who are based in London, they welcome applications from anyone across the UK. The role can be performed remotely but may require occasional visits to the London office a few times per quarter.

Conclusion

The Marketing Manager (FTC) role at Masabi presents a unique opportunity for marketing professionals aiming to work at an innovative company within the transport sector. With a focus on collaboration, innovative campaigns, and a supportive environment, this position could serve as an ideal next step in your career. If you meet the qualifications and are looking for a fulfilling role, consider applying to be part of a mission-driven team committed to making transit more accessible for everyone.

This job offer was originally published on jobicy.com