Lokal is a company that began in 2018 with a vision to engage people from tier-2 and tier-3 towns in India through meaningful internet usage. Starting with a WhatsApp group, they identified that local content in regional languages would attract users who were not yet utilizing the internet effectively. As the company evolved, it transitioned from being a simple platform for local updates to a robust suite of apps tailored to meet diverse community needs.
Initially, Lokal focused on consolidating various services such as classifieds, jobs, and matrimony into one app. However, based on user feedback, they realized the need to separate these functions for a more streamlined experience. Lokal now operates across several distinct applications, including:
GyanTV: Edutainment and skill development in regional languages.
Lokal Matrimony: A partner search service that prioritizes compatibility and local preferences.
AgriLokal: Farming and agricultural advice provided in local languages for better accessibility.
Lokal Jobs: A platform to connect job seekers with local blue and grey-collar opportunities.
Social and Community Apps: Facilitate social updates and community engagement.
Dostt & Eaze: Services aimed at mental well-being and peer support.
AstroLokal: Offers guidance from trusted astrologers via chat and voice.
Additionally, they are expanding their reach into legal advice, financial coaching, and career counseling services.
Lokal is currently seeking a Meta Ads Video Editor specializing in the Kannada language to join their dynamic content team. This role is pivotal in producing engaging video content that resonates with local audiences across various platforms. Here are the key highlights:
Create compelling short-form and mid-length video content tailored for platforms such as Instagram and YouTube.
Focus on editing videos that positively engage viewers by using creative hooks and pacing to retain viewer interest.
Adapt editing styles based on platform-specific requirements—fast-paced editing suitable for Instagram reels or captivating introductions fitted for YouTube Shorts.
Improve the overall quality of videos through color grading, text animations, transitions, and sound design to enhance viewer engagement.
Collaborate collaboratively with cross-functional teams, including writers and designers, to bring scripts and visual concepts to life in a cohesive manner.
Remain informed about current trends in video editing and cultural references to maintain relevancy in content creation.
Assess video performance through metrics, using these insights to refine content for improved engagement and effectiveness.
Ensure videos are edited in Kannada, guaranteeing cultural sensitivity and language accuracy to better serve the target audience.
Candidates are required to possess the following skills and qualifications:
1 to 4 years of experience in video editing, particularly for social media formats.
Proficiency in editing software like Adobe Premiere Pro, After Effects, and Final Cut Pro.
A portfolio showcasing short-form content is essential, demonstrating skills in reels, ads, and promotional videos.
A strong grasp of social media algorithms and engagement strategies is necessary to increase content impact.
Applicants should have strong storytelling instincts, visual creativity, and sound design expertise.
Bilingual proficiency in Kannada and English is mandatory, enabling effective editing in Kannada while showcasing linguistic proficiency and cultural awareness.
Candidates must display the ability to work in a high-pressure environment with strict deadlines, highlighting their capacity to thrive in a collaborative setting.
While specific salary details are not disclosed in the job description, candidates should expect competitive compensation reflective of their experience and skill level, given the nature of the role and the company's focus on quality content creation. The position is classified as full-time, which indicates a stable employment opportunity with Lokal that likely offers benefits and growth potential within the organization.
This is an exciting opportunity for video editors proficient in Kannada who wish to make a meaningful impact through their work. Joining Lokal means becoming part of an innovative company that understands the power of connectivity and the importance of local content. If you have the required skills and a passion for storytelling through video, this role may be a perfect fit for you. As the company continues to grow and reach various communities, your creative contributions may significantly influence their mission to empower underrepresented groups in India with knowledge, tools, and opportunities.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
