North Spore LLC is seeking a Head of Marketing as part of their initiatives for brand expansion and customer engagement. This vital leadership position is defined as a brand-first role aimed at enhancing how North Spore is perceived and experienced by its customers. The individual will play a pivotal role in deepening customer loyalty and nurturing brand love that has placed North Spore at the forefront of its category. In partnership with the CEO, Director of Ecommerce, and wider leadership team, the Head of Marketing will oversee brand strategy, creative campaigns, community engagement, and the overall campaign calendar that brings products to life across all channels.
Key Responsibilities
The key responsibilities for the Head of Marketing include several critical areas:
Brand, Creative & Storytelling
Own the North Spore brand end-to-end, overseeing branding, messaging, voice, and visual identity, while evolving as new audiences and channels emerge.
Set the creative vision for the brand and ensure consistency across all marketing materials, including the website, packaging, and social media content.
Lead a creative team to produce distinctive, category-leading content while utilizing qualitative insights to inform storytelling.
Campaign Calendar, Promotions & Product Launches
Oversee the marketing campaign calendar, integrating promotions and seasonal campaigns to maintain a coherent brand narrative.
Manage the strategy and execution of new product launches across North Spore’s portfolio to ensure each enhances the master brand.
Collaborate with E-commerce and Growth teams to translate the marketing calendar into impactful work across all channels.
Organic Channels, Content & Community
Manage all organic channels, including YouTube, TikTok, and Instagram, setting editorial direction and performance benchmarks.
Make North Spore a hub for inspiration and education in mushroom cultivation, establishing a strong community of advocates.
Create and scale community-focused programs that promote user-generated content, encouraging customers to become vocal supporters of the brand.
Customer Experience Across DTC, Retail & In-Store
Ensure a cohesive brand experience across all customer touchpoints, including DTC and retail environments, to maintain brand integrity.
Manage packaging, displays, and educational materials to drive in-store experiences that reflect North Spore's branding.
Collaborate with E-commerce to enhance the site's merchandising and storytelling aspects.
Team Leadership & Operations
Develop and lead a high-performance brand and creative team with defined goals and accountability measures.
Foster partnerships with the CEO and Director of Ecommerce, ensuring that brand and growth initiatives are aligned.
Establish operational systems that maintain creative quality and brand consistency while managing relevant budgets effectively.
Skills Required
Applicants should meet the following criteria to qualify for the Head of Marketing role:
A minimum of 5 years in marketing leadership, with demonstrable success in building beloved consumer brands, ideally within DTC or omnichannel categories.
Strong expertise in branding and creativity, with hands-on experience in shaping brand messaging and leading teams.
Proficiency in storytelling and creative quality across multiple media, including packaging and campaigns.
Experience in managing a comprehensive marketing calendar that integrates various marketing channels and product launches seamlessly.
Proven skills in building community, driving brand visibility, and developing effective earned media strategies.
An understanding of modern organic content, with strong capabilities in engaging diverse audience groups through various platforms.
Ability to thrive in a fast-paced, entrepreneurial setting, with a passion for contributing to a growing brand in a dynamic category.
Salary and Benefits
The annual salary for this position ranges from $125,000 to $170,000. North Spore's benefits package includes:
401k with an employer match to help plan for retirement.
Comprehensive health, dental, and vision insurance.
Short-term and long-term disability insurance (with long-term being employer-paid).
Life insurance paid for by the employer.
Accident and critical illness insurance to provide additional coverage.
Application Process
Candidates interested in applying for the Head of Marketing position at North Spore LLC are encouraged to complete a short application to express their interest. For inquiries, potential applicants may reach out to applications@northspore.com. North Spore is committed to creating an inclusive workplace and is an Equal Opportunity Employer, ensuring that there is no discrimination based on gender, race, or other characteristics. This role can be performed remotely or in-person, offering flexibility for applicants.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
