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The Paid Media Specialist position at Noventra Group is a remote role focused on managing Meta Ads and Google Ads campaigns. This role supports performance marketing, emphasizing campaign optimization, reporting, and executing paid media strategies across a diverse ecosystem of partner brands. Noventra Group is not a traditional marketing agency but a European-based brand partnership and commercial growth entity aiming to forge strong connections with selected brands, eCommerce businesses, retail partners, and consumer product companies across various markets.
Noventra Group specializes in partner-brand development, market expansion, digital acquisition, and commercial operations. Their work is intrinsically linked to performance-focused commercial strategies, making them a progressive player in the marketing realm. The team emphasizes practical problem-solving, effective communication, and clear reporting, specifically designed for verticals including eCommerce, retail, and premium goods.
In the role of a Paid Media Specialist, the primary responsibilities include:
Planning, launching, monitoring, and optimizing paid advertising campaigns across both Meta Ads and Google Ads.
Reviewing campaign structures, targeting audiences, budget allocations, bidding strategies, and conversion paths to ensure campaigns perform effectively.
Monitoring key performance indicators (KPIs) for each campaign, such as CPA (cost per acquisition), ROAS (return on ad spend), CTR (click-through rate), CPC (cost per click), and conversion rates.
Identifying issues pertaining to campaign setup, ad tracking, creative performance, and overall funnel quality.
Preparing clear campaign reports and optimization notes, providing structured insights based on performance data.
Communicating effectively with remote teams, ensuring all documentation is organized and accessible.
Candidates should possess strong hands-on experience managing paid media campaigns, with specific emphasis on:
Meta Ads and Google Ads, including various campaign types such as Search, Display, YouTube, and Shopping Ads.
Proficiency in interpreting advertising data to inform campaign decisions and budget management.
Strong written communication skills in English, as well as the ability to work independently in a remote setting.
Organizational skills and attention to detail, which are vital for managing multiple campaigns or brand accounts effectively.
Additionally, preferred experience could include:
Background in eCommerce, retail, or other related fields.
Familiarity with tools like GA4, Google Tag Manager, Meta Pixel, and CRM systems.
Experience in preparing periodic performance reports and engaging in creative testing to enhance campaign outcomes.
Being a remote position, the role requires the candidate to be self-sufficient, with solid organizational capabilities. Noventra Group values independent workers who can provide actionable insights without needing constant supervision. Clarity in communication and a structured approach to campaign management will be essential to thrive in this environment.
Compensation for the position will be based on the individual’s experience, abilities, availability, and the structure of engagement. This role could transition into a long-term collaboration depending on the candidate's performance and alignment with Noventra Group's operational standards.
Overall, the Paid Media Specialist role represents an excellent opportunity for individuals passionate about performance-driven marketing within a dynamic, partner-focused company. Candidates interested in optimizing Meta and Google Ads campaigns and driving measurable success will find this position highly rewarding, with the flexibility of working remotely.
This job offer was originally published on remoteOK.com
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