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Vidalytics, an innovative video hosting platform focused on Video Sales Letters (VSLs), is searching for an AI Native Performance Marketing Manager. With headquarters in Austin, TX, and a commitment to direct response marketing, the company thrives on generating high ROI results. Not only is Vidalytics changing the landscape of video marketing, but it's also been a significant player, having facilitated over $5.7 billion in sales for its clients, which include renowned names in the marketing industry like VShred, Frank Kern, and Brendon Burchard. As a Performance Marketing Manager, the individual will be pivotal in shaping and implementing high-impact marketing strategies to foster conversion and maximize campaign effectiveness.
The role primarily revolved around executing various tasks that contribute to the overall performance of advertising campaigns. Key responsibilities include:
Owning Return on Ad Spend (ROAS) and managing all key ad performance metrics.
Running performance campaigns primarily on platforms such as Meta (Facebook/Instagram), Google (including YouTube), and LinkedIn.
Managing campaign performance from click to conversion, ensuring not only that ads are effective but also that they lead to successful conversions.
Collaborating with copywriters, designers, and the Conversion Rate Optimization (CRO) team to enhance landing pages and funnel flows.
Assisting in shaping the company's creative and funnel testing roadmap.
Analyzing weekly data to provide insights that guide further optimizations in copy, creative, and audience targeting.
Creating and testing ad creatives themselves while collaborating with an internal creative team.
Owning the messaging strategy for VSL funnels and working closely with copywriters to maximize conversion rates.
Keeping track of results obsessively, specifically focusing on metrics such as Customer Acquisition Cost (CAC), Click-Through Rate (CTR), Conversion Rate (CVR), ROAS, and Lifetime Value (LTV).
Managing the life cycle of creative testing, including variables like hooks, angles, CTAs, and formats.
Ensuring proper tracking mechanisms are in place, such as Meta Pixel and Google Tag Manager.
Planning and testing new acquisition channels where feasible, aiming for scalable ROI.
Candidates interested in this role should possess the following qualifications and skills:
A minimum of two years of experience running Meta Ads with monthly budgets of $15,000 or more, preferably at much higher amounts.
An AI Native mindset, demonstrating a familiarity with various marketing tools, including AI Agents and LLMs.
Strong analytical skills with metrics such as ROAS, CAC, LTV, and an understanding of how these metrics translate into actionable insights.
Experience working in SaaS, info products, or managing high-ticket offers.
Historical experience with behavioral retargeting and audience segmentation.
Collaboration skills, particularly with creative teams, to iterate and implement marketing tests swiftly.
Familiarity with tracking and attribution tools like Meta Pixel, CAPI, and UTM setup.
The ideal candidate should also embody certain personality traits:
Detail-oriented but practical, able to balance precision with the need to move fast.
A genuine passion for data and performance metrics, allowing them to make informed decisions.
Curiosity, encouraging them to ask probing questions and assess the impact of changes on various metrics.
Strong communication skills, both in giving and receiving feedback.
Comfort in owning campaign performance and discussing results candidly, even in challenging situations.
A supportive team player who appreciates cross-functional collaboration and is loyal to performance over personal ego.
Vidalytics offers a performance-centric work culture characterized by:
20 days of Paid Time Off (PTO) for rest and relaxation.
Investment in employee growth through professional development initiatives—Vidalytics will cover costs for classes and conferences.
A flat organizational structure without internal politics, allowing for quick decision-making and growth opportunities.
A chance to directly influence company strategies and participate in a meritocratic environment where ideas are welcomed and valued.
An exciting atmosphere where employees are encouraged to operate as intrapreneurs, potentially leading to founding sister companies in the future.
Though the exact salary was not specified in the job listing, it can be inferred that competitive compensation would be offered given the responsibilities and required experience in the position.
In conclusion, the Performance Marketing Manager role at Vidalytics is an exceptional opportunity for skilled marketers eager to work in a dynamic environment where their expertise can contribute significantly to the business's success. Those who have a passion for data-driven marketing and a desire to work in an innovative company that values growth, collaboration, and proactive engagement will find this position rewarding.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
