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Forbes Advisor is committed to empowering its readers by providing trusted advice and actionable guidance that allows them to make informed decisions. The organization has built a reputation for its expertise over decades, offering insights across various fields such as finance, health, consumer credit, small business, and investments. The company's mission is to help individuals achieve their aspirations with confidence, and it boasts an experienced team composed of specialists from diverse disciplines, all dedicated to this cause.
The role of Performance Marketing Specialist at Forbes Advisor is essentially centered around search engine marketing (SEM), focusing particularly on optimizing paid search campaigns to enhance online visibility and conversion rates for one of Forbes' business verticals. If you thrive in a dynamic environment akin to a start-up but within a well-established organization, this position could be ideal for you. Reporting directly to the SEM Manager, the specialist will take charge of setting up, managing, and optimizing various paid search campaigns while also supporting broader SEM team initiatives.
As a Performance Marketing Specialist, your key responsibilities will include:
Ensuring that all campaigns generate a positive return on investment (ROI) to meet or exceed business objectives.
Managing multiple client accounts, whereby you will face challenges and tight deadlines, requiring strong multitasking abilities and attention to detail.
Maintaining and monitoring bidding strategies, budget allocations, targeting settings, search terms, and other crucial performance metrics on both new and existing categories.
Overseeing the creation of comprehensive keyword lists and implementing creative copy to attract clicks.
Defining campaign budgets while aligning them with overarching campaign goals to ensure adherence to best practice principles.
Staying abreast of the latest trends and developments within the PPC industry and implementing data-driven insights.
Collaborating with various stakeholders from sales, data, and product teams to achieve shared business goals.
Candidates looking to apply for this position should possess the following skills and qualifications:
A minimum of 1+ years of experience in performance marketing, specifically related to creating, managing, and executing paid search campaigns across platforms such as Google and Bing ads.
Proficiency in MS Excel and familiarity with data manipulation processes.
Certification in Google/Bing ads would be beneficial but is not strictly required.
Strong analytical abilities to track and analyze campaign performance metrics, ensuring that strategies are data-driven.
Proven capability to meet targets and yield results, demonstrating a direct impact on ROI and revenue growth.
Excellent attention to detail, excellent communication skills, and an aptitude for relationship-building.
A creative mindset paired with strategic thinking capabilities, particularly in relation to digital marketing initiatives.
Familiarity with paid search analytic tools like SEM Rush and Google Search Console is a plus.
Experience in employing various smart bidding strategies (like tROAS, tCPA) in campaign management.
This position embraces a remote work model, allowing you to work from the comfort of your desired location, potentially providing a better work-life balance while joining a reputable company.
While the company's job posting does not provide specific salary information, candidates should also consider potential benefits associated with working at Forbes Advisor, such as employee support programs, ongoing training opportunities, professional growth, and equal opportunity for all employees.
Forbes Advisor promotes a workplace free from discrimination based on various protected characteristics, including race, color, religion, and sexual orientation. Applicants can expect a fair hiring process, and the company emphasizes its commitment to employee development and workplace inclusivity.
The role of a Performance Marketing Specialist at Forbes Advisor presents an exciting opportunity for those interested in advancing their careers in digital marketing. With a focus on SEM and performance optimization, this position offers a dynamic work environment where you can apply your skills to drive impactful results in a well-established organization. If you meet the qualifications and are passionate about digital marketing, consider applying for this position to be part of a team dedicated to helping readers transform their aspirations into reality.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
