Performancepixel GmbH is seeking a dedicated Art Director for its team, specializing in performance creatives in the DACH region. This role is to be conducted remotely, with flexibility in working arrangements. As a creative agency, Performancepixel emphasizes the development of data-driven ad creatives and scalable production processes for social advertising, especially on platforms like Meta and TikTok. The ideal candidate should have a strong creative eye and the ability to interpret performance metrics.
As an Art Director at Performancepixel, you will be responsible for:
Developing Creative Strategies: When clients send campaigns, you will delve into details and build robust strategies based on thorough research.
Conducting Competitive Research: Analyze competitors to understand their ad structures and identify trends that are working effectively on different platforms.
Creative Deconstruction: Systematically analyze ads to identify effective hooks, attention-grabbing elements, and target audience engagement strategies.
Performance Analysis: Regularly evaluate ad performance using the Ads Manager to derive learnings and inform new strategies and testing approaches.
Campaign Concepts: Create tailored campaign concepts, testing strategies, and messaging approaches for clients.
Team Leadership: Mentor and develop the creative team, which includes graphic designers, motion designers, video editors, and copywriters.
Quality Assurance: Ensure the quality of all advertising materials, maintaining both visual integrity and performance effectiveness.
Reporting: Prepare and present creative reports and strategy presentations to clients while continually improving your workflow using various AI tools.
The successful candidate should possess the following qualifications:
Experience: At least three years of experience in Art Direction, Creative Strategy, or similar roles in performance marketing or agency environments.
Ad Creative Development: Proven experience in developing ad concepts specifically for Meta and TikTok, which is mandatory (please showcase in a portfolio).
Analytical Skills: Ability to work with numbers, interpreting metrics like Click-Through Rate (CTR), Hook Rate, and Return on Ad Spend (ROAS) to derive actionable strategies.
Understanding of Algorithms: Knowledge of how the algorithms operate on various platforms, understanding differences in functionality and performance.
Creativity: Highly creative mindset with the ability to create unique, original ideas rather than reproducing standard formats.
AI Proficiency: Familiarity with tools such as Claude, Higgsfield, and ElevenLabs is essential, along with a desire to optimize workflow in this domain.
Leadership Experience: Previous experience in leading a creative team is important.
Presentation Skills: You must be adept at presenting creative ideas clearly and persuasively to clients.
Language Skills: Proficiency in German (at least C1) and English (at least B2) is required.
Performancepixel offers several attractive benefits to employees:
Access to one of the most advanced AI creative workflows in the industry.
Opportunities to work with brands that value creative integrity, like MyMüsli and Elotrans.
A remote-first work environment with flexible hours, allowing for a healthy work-life balance.
A data-driven environment, where every creative decision is measurable.
Opportunities for direct collaboration with management, enhancing personal and professional growth.
Additional perks include Urban Sports membership, JobRad (bike leasing program), multiple workation opportunities throughout the year, and regular team events.
The role also provides significant creative freedom, allowing you to shape the agency's creative direction.
To apply for this Art Director position at Performancepixel, candidates should follow these steps:
Submit an application, including a CV and portfolio or case studies demonstrating relevant work experience.
Participate in a get-to-know-you interview with Gerrit (Managing Director).
Complete a strategy case, which is a paid task.
Participate in a final interview to discuss framework conditions and job roles.
Taking on the role of Art Director at Performancepixel GmbH provides a unique opportunity to engage in innovative creative strategies within a flexible remote working environment. Utilizing advanced AI tools for performance-driven projects, this position caters to professionals eager to push the boundaries of creativity while closely analyzing data for successful social advertising campaigns. If you meet the qualifications and are passionate about creative innovation, this could be your next big career move.
This job offer was originally published on weworkremotely.com
August 7, 2026
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