Ping Identity: Senior Product and Solutions Marketing Manager, Platform

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Job Overview

The position available at Ping Identity is for a Senior Product and Solutions Marketing Manager for the Platform. This role is pivotal for shaping and defining the marketing narrative of Ping Identity's cloud-based identity platform, pivotal in ensuring secure and seamless digital experiences for users worldwide.

Company Background

Ping Identity is a company dedicated to providing digital freedom to its customers by ensuring secure digital interactions. They serve over half of the Fortune 100, indicating their large-scale impact on industries that demand top-notch cybersecurity, identity management, and digital user experience innovations. The company's headquarters are in Denver, Colorado, with a flexible work environment that encourages creativity and collaboration.

Role Overview

As the Senior Product & Solutions Marketing Manager, you will own and evolve the unified story of the Ping Identity Platform. Your responsibilities will include:

Collaborating with various teams to track trends, competitive modeling, and ensure that the platform narrative resonates with buyers.
Working with pricing and packaging teams to ensure the solutions are effectively presented to the market.
Mapping out the platform's architecture while ensuring consistency across web and sales assets.
Supporting overall product marketing strategies and equipping the sales teams with necessary insights.

Key Responsibilities

You will engage in significant responsibilities that include but are not limited to:

• Differentiate platform narrative: Dive deep into the platform architecture and stay updated with competitive trends to refine the platform story.

• Collaborate on pricing: Offer insights to the pricing team on how solutions should be packaged to ensure customer satisfaction and market effectiveness.

• Capability expertise: Understanding capabilities to develop communication assets that support sales and marketing initiatives.

• Web content ownership: Deliver and manage content related to platform operations, ensuring it aligns with the overarching narrative and industry needs.

• Platform advocacy: Serve as an external advocate for the platform at various events and conferences, supporting go-to-market efforts.

• Performance Metrics: Establish and analyze platform-level KPIs to review how marketing strategies influence sales pipelines and success metrics.

• Leverage market insights: Study industry statistics and inputs from analysts to continually enhance platform positioning.

  

Required Skills and Qualifications

To excel in this role, candidates must possess:

• 7-10+ years in B2B product/solutions marketing, specifically within enterprise SaaS.
• A strong capability to analyze market trends, competitors, and translate insights into actionable marketing strategies.
• Excellent executive communication skills to effectively engage with diverse stakeholders, including customers and partners.
• A robust content creation history linked to sales enablement tools to enhance win rates and growth metrics.
• A Bachelor’s degree in marketing, business, or similar field is essential.

An MBA or advanced qualification is a plus, particularly if focused on strategy, architecture, or analytics relevant to market positioning and planning.

Salary and Benefits

The salary range for this position is between $143,000 to $153,000. This is particularly noted as part of Colorado’s Equal Pay for Equal Work Act, and the final compensation may vary based on factors such as skills and overall experience.

Working at Ping Identity comes with a wealth of benefits aimed at enhancing employee satisfaction and work-life balance, including:

• Generous PTO and holiday schedule.
• Parental leave policies.
• Healthcare options that are progressive and comprehensive.
• Retirement programs to secure employees' futures.
• Opportunities for education reimbursement which aligns with personal and professional growth.
• Program for commuter offsets, depending on the location.

Company Culture

Ping Identity emphasizes a culture of respect, inclusion, and individuality. They acknowledge the unique contributions employees bring to the company and encourage a collaborative work environment. The company also engages in community initiatives and advocates for diversity across its workforce.

Conclusion

The Senior Product and Solutions Marketing Manager position at Ping Identity is ideal for candidates looking to influence the narrative of a leading identity platform. With competitive compensation, a focus on employee well-being, and opportunities for growth, this role promises to enhance one's career in a supportive and innovative environment. Interested job seekers should consider not only the impactful responsibilities but also the rich culture and values embedded in Ping Identity's operations.

This job offer was originally published on weworkremotely.com