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SFOX is currently seeking to hire a Product Marketing Director on a part-time basis. This role presents a unique opportunity for professionals who are looking to make a significant impact in the B2B fintech and crypto marketing sectors. Established in 2014, SFOX operates as a full-service prime dealer, aggregating liquidity from over 30 exchanges and OTC desks into a single platform for ease of use. Their services ensure traders have access to best execution through a meticulously crafted system that optimizes capital efficiency.
SFOX stands out for its commitment to market integrity and investor protection. The platform boasts a SOC 2 certification, ensuring top-tier standards for reliability. Operating with 99.99% uptime, SFOX continuously strives to provide all traders with access to liquidity at any hour, reinforcing its dedication to high-quality customer service. The firm is backed by notable investors and has a mission to democratize access to financial markets globally. By merging expert technology and financial insight, SFOX is positioned for further growth in the competitive landscape of fintech.
The Product Marketing Director will directly impact client acquisition, engagement, and retention through strategic marketing initiatives. Key responsibilities include:
Defining and executing product marketing strategies with a focus on institutional and professional clients.
Leading the development and execution of Go-To-Market (GTM) plans through testing new product marketing strategies, offering a basis for refining messaging and positioning.
Assisting in the official launch of GTM initiatives, adjusting strategies based on performance metrics.
Creating compelling content, marketing campaigns, and thought leadership materials tailored for both the crypto and fintech audiences.
Implementing outreach campaigns specifically targeting key partners to stimulate revenue generation.
Managing referral and affiliate marketing programs, ensuring that partnerships are optimized to yield the best return on investment (ROI).
Tracking performance metrics and contributing to marketing reports, enhancing data-driven decision-making among teams.
Producing summaries of marketing projects and aligning efforts with quarterly and annual business objectives.
Staying informed about industry trends and competitor actions to enrich overall marketing strategies and initiatives.
Candidates are expected to possess a blend of experience and skills, making them suitable for the role:
A minimum of 3-10 years of experience in product marketing, growth marketing, or similar positions within B2B fintech, finance, or crypto sectors.
A strong analytical mindset, coupled with excellent writing and communication abilities for content creation and campaign execution.
Familiarity with Go-To-Market strategies and experience utilizing various marketing automation tools such as HubSpot or Marketo.
The ability to work autonomously and manage multiple projects simultaneously is essential.
Knowledge of the crypto ecosystem including trading, custody, and blockchain infrastructure is preferred but not mandatory.
The expected compensation for the Product Marketing Director role at SFOX is in the range of $75.00 - $100.00 per hour. This range will be determined based on the candidate's experience, qualifications, and location. This flexibility in compensation reflects SFOX's commitment to fair and competitive remuneration practices.
This position is designated as part-time, requiring approximately 20 to 30 hours per week. It allows individuals to maintain a degree of flexibility in their work-life balance while contributing to a rapidly growing firm in the fintech space.
The job is remote-first, allowing professionals to thrive in a conducive working environment suited to their preferences and needs. Candidates will report directly to the Senior Vice President of Product Marketing, providing opportunities for mentorship and career growth within the organization.
SFOX prides itself on fostering a diverse workforce, championing inclusivity, and offering equal employment opportunities. The company’s culture underscores the importance of respect and diversity, strengthening its commitment to creating a welcoming atmosphere free from discrimination.
The Product Marketing Director role at SFOX presents an exciting chance for seasoned marketing professionals to drive growth in the B2B sector of fintech and crypto. The blend of strategic marketing responsibilities coupled with a commitment to innovation aligns well with candidates who are passionate about shaping the future of financial technology. With a competitive compensation structure and a part-time commitment, this position could be an excellent next step in your career.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
