Product Marketing Lead Vaults & Curated Strategies

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Company Overview

Gauntlet is a leading entity in the world of decentralized finance (DeFi), dedicated to driving adoption and understanding of future financial systems. The company is highly esteemed for its models and mathematical approaches, which currently secure over $46 billion in digital assets. Additionally, they manage vault strategies worth more than $775 million, catering to some of the most influential on-chain trading, borrowing, lending, and derivatives protocols in the crypto industry. Since its inception in 2018, Gauntlet has gained recognition in the academic realm with numerous citations in peer-reviewed research and has attracted over $45 million in funding from illustrious investors such as Ribbit Capital, Coinbase Ventures, Paradigm, and Polychain.

Job Role

The position of Product Marketing Lead at Gauntlet focuses on vaults and curated strategies. The company is seeking a candidate who embodies the essence of a crypto-native degen—someone who is an active trader and yield farmer. The selected candidate will be responsible for owning the marketing strategy and execution for vault products on various platforms including Morpho, Aera, Drift Protocol, dYdX, and Symbiotic.

Responsibilities

The key responsibilities for this position include:

• Owning the go-to-market (GTM) strategy from the launch phase through growth for Gauntlet's vault products.
• Collaborating with cross-functional teams, such as content, business development (BD), and product, to plan and implement marketing campaigns that emphasize the distinctive features of their vaults.
• Conducting marketing campaign experiments aimed at driving Total Value Locked (TVL) growth, new user acquisition, and customer retention.
• Building Gauntlet's reputation by translating complex risk management strategies into compelling vault offerings tailored for institutions and sophisticated on-chain customers.
• Engaging with clients and partners for co-marketing initiatives to showcase Gauntlet's risk management and vault strategies effectively.
• Utilizing on-chain data and traditional analytics tools to gather insights on user behavior and campaign performance in order to inform product development.
• Developing sales collateral and tracking marketing-qualified leads to assist the BD team in driving pipelines.

Required Qualifications

Gauntlet seeks candidates with the following qualifications:

• 5-7 years of direct experience within growth marketing, product marketing, or community management.
• Experience in crypto, specifically with a protocol, exchange, or DAO.
• A deep engagement with crypto-native social channels and a strong online presence.
• Proven track record of successful marketing campaigns, showcasing outcomes, and iterative improvements.
• Ability to craft concise and persuasive narratives to communicate various messages effectively.
• Understanding of operational security best practices critical for marketers in the crypto space.
• Familiarity with DeFi and overall crypto culture, complemented by operational skills to simplify complex strategies.

Ideal Candidate Attributes

While the primary qualifications outlined above are crucial, Gauntlet appreciates bonus attributes such as basic data analysis skills, innovative ideas for the future of Gauntlet, and an enthusiasm for trading or yield farming, sometimes categorized humorously as a ‘DeFi memelord.’

Work Environment and Benefits

This position is fully remote, allowing the employee to work from anywhere within the United States and Canada. The company emphasizes a competitive compensation package augmented by potential incentive earnings and company equity. Key benefits include:

• Full coverage of medical, dental, and vision premiums.
• A $1,500 stipend for work-from-home setup upon joining.
• Monthly reimbursement for internet, phone, and cellular data expenses.
• Generous vacation policy allowing for unlimited leave.
• Paid parental leave and fertility benefits.

In addition to financial rewards, Gauntlet promotes community bonding with regular company retreats and cross-country office visits, enhancing both professional connections and personal engagements with co-workers.

Salary Information

The national pay range for this role is competitive, ranging from $130,000 to $175,000, alongside an established potential for On Target Earnings and equity. The final compensation is subject to evaluation based on experience, qualifications, and the level of internal equity relative to peers in the company.

Conclusion

Becoming a Product Marketing Lead at Gauntlet offers an exciting opportunity for individuals passionate about DeFi and crypto markets. The role comes with the responsibility of driving a marketing strategy for innovative financial products while benefiting from a generous compensation structure and supportive work culture.

This job offer was originally published on remoteOK.com