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Leap Tools, a rapidly growing technology company in the interior decor industry, is seeking a Product Marketing Manager to join their dynamic team. With a focus on empowering small, independent retailers and working with Fortune 500 companies, Leap Tools stands at the forefront of innovative solutions that assist consumers in envisioning their home decor purchases. This remote-first company maintains a vibrant company culture, and they're looking for a motivated, detail-oriented individual to lead their product marketing efforts.
Leap Tools specializes in providing advanced technology solutions designed for the interior decor industry. Their innovative offerings help customers visualize decor products in their own environments before making a purchase. With notable clients including Home Depot, Leap Tools aims to transform the way consumers interact with interior design through cutting-edge technology. The company prides itself on being recognized as one of Deloitte's Fast 500 fastest-growing tech companies, highlighting their significant market presence and growth trajectory.
As the Product Marketing Manager, your primary responsibility will be to develop and drive go-to-market strategies for their B2B SaaS product offerings. This multifaceted role involves:
Creating Go-To-Market Strategies: You will own and execute comprehensive strategies for new product launches and feature updates, ensuring effective positioning in the market.
Conducting Market Research & Competitive Analysis: Regularly analyze competitors, industry trends, and customer feedback to inform and enhance the product positioning and messaging.
Messaging & Positioning Development: Craft differentiated messaging that resonates with target audiences and promotes effective sales and marketing initiatives.
Content Development: Collaborate with various teams to produce high-quality marketing collateral including case studies, blog posts, email campaigns, and website content.
Leading Product Launches: Manage the planning and implementation of product launches, facilitating alignment among sales, product, and customer success teams to increase adoption.
Sales Enablement: Provide the sales team with necessary tools and resources to enhance sales efficiencies and effectiveness.
Customer Engagement Strategies: Design strategies to nurture and engage customers, gathering feedback while optimizing usage of products.
Performance Tracking: Measure and assess key metrics to evaluate marketing success, identifying areas for improvement in future campaigns.
The ideal candidate should possess the following qualifications:
A Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
A minimum of 3 years of experience in product marketing, specifically within the B2B SaaS sector.
Proven track record of developing go-to-market strategies along with experience in product launches.
Strong communication skills with the ability to craft inspiring product messaging and storytelling.
Familiarity with relevant marketing automation tools and analytics platforms.
Excellent project management abilities with the capacity to conduct market research and competitive analysis effectively.
While not mandatory, candidates with these skills may stand out:
Experience within home decor, furnishings, or visually-driven industries.
Knowledge of SEO and best practices in content marketing.
Background in demand generation or sales enablement strategies.
Leap Tools prides itself on cultivating a collaborative team environment that values curiosity, attention to detail, and a commitment to high performance. They aim to challenge ideas, ensuring that the best ones prevail, and have a strong focus on community engagement through local initiatives. The company's commitment to fun is evident through their legendary game nights and social events, fostering a sense of unity among team members.
As a remote-first company, Leap Tools offers flexibility for its employees to work from their most productive environments. While many choose to work from home, the company maintains an office in downtown Toronto for those who prefer an in-office experience. They implement regular check-ins and collaborative sessions to keep the remote workforce connected and engaged.
Leap Tools has outlined a thorough hiring process to secure the best candidates:
This structured approach offers candidates a clear path to joining the company and promotes transparency throughout the hiring process.
In summary, the Product Marketing Manager position at Leap Tools presents a unique opportunity for individuals looking to excel in a fast-paced, innovative environment. Candidates who are passionate, articulate, and possess a strong marketing acumen can thrive in this role, making significant contributions to an exciting and rapidly developing industry.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
