Product Marketing Team Lead

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Overview

The Product Marketing Team Lead position at Adaptavist offers a strategic opportunity for professionals in product marketing. This role focuses on leading a team aimed at achieving the commercial success of products through effective marketing strategies and leadership efforts. As a part of the ScriptRunner Marketing Leadership group, the individual will be pivotal in aligning the product marketing strategy with the overall business objectives of the organization.

Key Responsibilities

As the Product Marketing Team Lead, your primary responsibilities will include:

• Managing the Product Marketing Team, with a strong emphasis on team mentorship, objective setting, and best practices development.
• Collaborating closely with various functional leads, including Engineering, Product Management, and UX Design, to ensure a unified product marketing approach that resonates with the business unit's strategy.
• Creating and overseeing marketing strategies such as target personas and Ideal Customer Profiles (ICPs) to optimize market positioning and messaging.
• Monitoring and reporting team performance targets and KPIs to business leadership, identifying opportunities to overcome hurdles in achieving objectives.
• Implementing a consistent operating framework across the marketing team to ensure successful project outcomes.
• Encouraging innovative and insightful product marketing research approaches to bolster product development processes.

Qualifications

The ideal candidate for this position must possess the following skills and attributes:

• Demonstrable leadership experience in managing and developing teams.
• Strong background in B2B product marketing or product management.
• Proven track record of driving strategic initiatives that lead to business growth.
• Exceptional organizational and project management skills, capable of overseeing multiple product launches and initiatives simultaneously.
• Ability to communicate complex technology messages into accessible content for customers, displaying strong written communication skills.
• Experience working in fast-paced and growth-oriented environments, particularly within tech start-ups.
• A mindset oriented towards innovative thinking, creativity, and a strong willingness to evolve based on industry trends.

Work Environment and Culture

Adaptavist is dedicated to creating a diverse and inclusive environment. The company firmly believes in the positive impact of diversity on their innovative product development and the solutions they provide to clients. They encourage qualified applicants from all backgrounds, ensuring that their hiring practices are equitable. The flexibility of work arrangements also supports the varying needs of their diverse workforce.

Salary and Benefits

While the specific salary for this position has not been disclosed, candidates can expect a competitive compensation package aligned with industry standards for similar roles, particularly given the responsibilities involved in leading a team and driving strategic initiatives. The organization is committed to promoting employee well-being through various benefits, including family-friendly policies and flexible work environments, which can enhance job satisfaction and work-life balance.

Conclusion

In conclusion, the Product Marketing Team Lead at Adaptavist represents a significant leadership role that not only emphasizes product marketing strategy but also focuses on team development and organizational alignment. For job seekers with experience in product marketing, especially in fast-paced environments, this could be an exciting opportunity to drive impactful marketing initiatives and foster team growth while contributing to an inclusive company culture.

This job offer was originally published on jobicy.com