Pulse: Content Strategist

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Overview

The Content Strategist position at Pulse offers an exciting opportunity to lead the development and execution of content across Instagram, TikTok, and various website platforms. This role is crucial as the candidate will be involved in not just strategizing but also executing the full content workflow, from ideation to posting. The position highlights the importance of maintaining a consistent and compelling brand presence.

Responsibilities

In this dynamic role, the Content Strategist will be responsible for:

• Planning the content calendar for various social media platforms.
• Creating and publishing platform-native content that aligns with Pulse's brand identity.
• Crafting copy and visuals that range from product storytelling to short-form videos that respond to current trends.
• Management of the content workflow to ensure timely and relevant postings.
• Collaborating closely with creators and the performance marketing team to evaluate successful strategies and ensure content is in sync with both brand messaging and growth strategies.

The brand operates at the intersection of health and consumer electronics, requiring the strategist to possess a keen sense of current online trends and aesthetic appeal.

Required Skills

To succeed in this role, candidates should possess the following qualifications:

• Proven experience in planning and executing content specifically for Instagram and TikTok.
• Strong copywriting skills applicable to social media and web, including the ability to craft effective landing pages, product highlights, and banners.
• Experience creating or directing content that aligns with luxury or premium consumer brands.
• Insight into social media trends and familiarity with platform-native content formats, especially on TikTok.
• Experience in collaborating with creators or influencers to broaden content reach.
• Ability to publish and schedule content effectively, thereby controlling the posting rhythm.
• Industry experience in either the health, consumer electronics, or design-led sectors is highly advantageous.

Work Environment

This is a flexible, fully remote work opportunity, which allows candidates to work from virtually anywhere in the world. The remote aspect makes it an attractive option for job seekers who value work-life balance and the ability to operate outside a traditional office environment.

Company Culture

Working at Pulse means joining a startup culture that actively values creativity, ownership, and continuous learning. Employees have the chance to make a significant impact as part of an early-stage company aimed at transforming the health tech landscape.

Salary Information

While specific salary information is not provided in the listing, it's commonly understood that positions in content strategy, particularly within health tech and consumer electronics, can be quite competitive in terms of compensation. Interested candidates are advised to inquire about salary during the application process.

Application Process

To apply for the Content Strategist role at Pulse, candidates must complete an application form. This includes providing links to your CV, LinkedIn profile, and portfolio. The application link is available for those interested in pursuing this opportunity.

In summary, the Content Strategist position at Pulse offers a well-rounded opportunity for content professionals aiming to impact a growing sector. The blend of strategic and execution skills required makes it a unique role within the health tech arena. Candidates with a strong background in social media, coupled with experience in luxury branding and a passion for storytelling, will find this position particularly appealing.

This job offer was originally published on weworkremotely.com