Retention Marketing Specialist

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Introduction

The Retention Marketing Specialist position at UN/COMMON is an exciting opportunity for professionals who thrive in a fast-paced, creative environment. This role is pivotal in managing the execution of marketing campaigns that aim to enhance customer retention through targeted email and SMS strategies. The hiring company, UN/COMMON, is an innovative digital experience and marketing agency dedicated to fostering authentic brand stories to meet consumer needs.

Company Overview

UN/COMMON has built a reputation for helping emerging brands take off with strategies that put consumers first. Some of their notable partnerships include brands like Rare Beauty, Dermalogica, and Liquid Death. The agency prides itself on cultivating mission-driven narratives that are both engaging and beneficial for society. Their environment encourages collaboration and fun, providing a great backdrop for those interested in developing impactful marketing strategies.

Job Responsibilities

The Retention Marketing Specialist is responsible for managing comprehensive email and SMS marketing projects for clients. Key responsibilities include:

• Daily Execution: Oversee the day-to-day execution of email and SMS marketing campaigns.
• Project Management: Ensure that all projects adhere to tight timelines and clear workflows, maintaining high standards throughout.
• Content Creation: Develop on-brand copy and creative briefs, coordinating with design teams to produce effective campaigns.
• Technical Skills: Build emails using platforms like Klaviyo or similar ESPs, conduct quality assurance (QA) checks, and manage scheduling for campaign deployments.
• Data Analysis: Pull performance data, analyze outcomes, and support retention marketing strategies with actionable insights.
• Automation Workflow: Create automated workflows and maintain list hygiene using Shopify apps such as Yotpo and Loyalty Lion.

These responsibilities are crucial for ensuring the agency continues to meet the needs of its clients as their customer base grows.

Required Skills and Qualifications

To be successful in this role, candidates must demonstrate a range of essential skills and qualifications, including:

• Experience: A minimum of 2 years specifically in retention marketing, with a focus on email, SMS, CRM, or loyalty programs.
• Technical Proficiency: Hands-on experience with an Email Service Platform (ESP), particularly Klaviyo, along with familiarity with Shopify and related applications.
• Copywriting Skills: Strong ability to craft compelling copy tailored to direct-to-consumer (DTC) communication.
• Analytics Understanding: Strong grasp of email analytics to effectively translate data insights into actionable business strategies.
• Organizational Skills: A proactive and organized approach to managing overlapping projects in a collaborative team setting.

What Success Looks Like

Success in this role will be characterized by a smooth production process, where:

• Clients consistently trust your communication and follow your timelines.
• Email and SMS performance metrics improve due to your meticulous attention to detail.
• Strategy and reporting processes are expedited by your proactive data management.

This proactive, organized approach will enable the specialist to maintain alignment across all projects while ensuring they meet strategic objectives.

Contract Type and Hours

This position is a contract role with the potential for up to 40 hours of work each week, showcasing flexibility for the right candidate. Given the nature of the position, applicants should be ready to adapt to changing demands and timelines.

Benefits and Work Environment

Working with UN/COMMON means being part of an inclusive, diverse team that values the contributions of all its members. The agency emphasizes a team-oriented culture, and each member is encouraged to bring their full selves to the workplace. This role offers great visibility into the marketing strategies for a broad spectrum of highly regarded brands, making it an enriching career opportunity.

Selection Process

The selection process for the Retention Marketing Specialist will include:

• An initial video interview screening.
• Role-specific discussions, possibly including an assessment.
• A final conversation with leadership to ensure fit for the team.

Applicants are cautioned against directly contacting UN/COMMON employees as all communications must occur through the official application process. This policy helps ensure a fair hiring process.

Conclusion

In summary, the Retention Marketing Specialist role at UN/COMMON presents a fantastic opportunity for individuals looking to deepen their expertise in retention marketing strategies while contributing to the success of innovative brands. The position offers a chance to work in a supportive, collaborative atmosphere that values growth, creativity, and inclusivity.

This job offer was originally published on himalayas.app