Rithum: Director, Product Marketing

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Overview of the Company

Rithum is recognized as the world's most trusted commerce network, specializing in enhancing how brands, suppliers, and retailers collaborate for optimal e-commerce experiences. With a vast platform supporting over 40,000 companies, Rithum significantly contributes to a staggering $50 billion in annual Gross Merchandise Volume (GMV) across hundreds of channels. The organization aims to enable clients to optimize operations, grow their businesses, and enhance profit margins within both digital and traditional marketplaces.

Position Summary

The position of Director of Product Marketing is a critical leadership role within Rithum, focusing on the strategic oversight of the company's product portfolio. This position requires a blend of marketing insight, leadership, and creativity, as it demands crafting comprehensive go-to-market strategies, impactful messaging, and establishing market differentiation.

As Director, you will collaborate closely with cross-functional teams including Product, Sales, Marketing, and Client Success, ensuring initiatives that amplify product value while driving pipeline generation and client retention.

Responsibilities of the Director of Product Marketing

The responsibilities of this pivotal role include:

• Leading cross-functional go-to-market planning for new product launches, enhancements, and updates.
• Driving market adoption through collaboration with marketing for demand-generation campaigns and content strategies.
• Defining and owning objectives and KPIs to measure success across product launches.
• Developing compelling messaging frameworks, competitive positioning, and value propositions tailored to key target personas.
• Conducting extensive market research and competitor analysis to identify trends and gaps.
• Managing and mentoring a high-performing team, fostering a culture of innovation and collaboration for measurable outcomes.
• Reporting on the effectiveness of product marketing efforts to senior leadership, providing insights and actionable recommendations.

Required Skills

Candidates interested in applying for this role must possess:

• A minimum of 10+ years of product marketing experience, including 5 years in a senior leadership capacity.
• Proven success in high-growth SaaS or tech organizations with demonstrated end-to-end go-to-market strategy execution.
• Strong analytical skills to leverage data for guiding strategy and optimizing performance.
• Experience working across teams to align on business objectives and deliver results.
• Exceptional communication skills to effectively influence stakeholders at all organizational levels.

Preferred qualifications include:

• A Bachelor's degree in Marketing, Business, or a related field, with an MBA being a strong advantage.
• Experience in a Private Equity-backed organization and familiarity with enterprise SaaS GTM motions.

Compensation and Benefits

Rithum offers competitive compensation, with the expected base pay range for this position being approximately $160,000-$245,000 per year. This figure reflects Rithum's assessment of the market and internal equity, considering geographical location, skills, and relevant experience. Alongside the base salary, candidates may expect a discretionary bonus of around 15% annually.

The organization provides a comprehensive benefits package, including:

• Medical, dental, and vision benefits from day one, including a 401(k) match at 6%.
• Generous time-off policies, with 20 days of Paid Time Off (PTO) and various paid holidays, increasing with tenure.
• Comprehensive caregiver leave, wellness days, and support for healthy work-life balance.
• Tuition assistance and career development opportunities, promoting professional growth.

Work Environment and Culture

Rithum emphasizes a supportive work environment where employees can thrive professionally and personally. The company provides a remote-first work environment, allowing for flexibility and autonomy. With transparent leadership and a focus on teamwork, Rithum encourages cultural and team-building activities to forge a cohesive organizational spirit.

Employees at Rithum can expect to:

• Collaborate with leading brands and fellow professionals.
• Enjoy a culture of inclusivity and mutual respect.
• Achieve work-life balance supported by various wellness resources and policies.

Travel Requirements

The role may require up to 10% travel, reflecting the company's commitment to fostering relationships with stakeholders and attending essential meetings or events.

Commitment to Diversity

Rithum practices an equitable hiring approach and is an equal opportunity employer. The company ensures an environment of respect and inclusion, where opportunities are based on qualifications and merit, irrespective of race, gender, or any other protected characteristic. Accommodations during the interview process are readily available for qualified applicants.

In summary, the role of Director of Product Marketing at Rithum offers a unique opportunity for experienced marketing leaders committed to delivering exceptional product value and effectiveness in a dynamic, remote, and inclusive environment.

This job offer was originally published on weworkremotely.com