SelectSoftware Reviews: Demand Generation Manager - B2B / SaaS

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About SelectSoftWare Reviews (SSR)

SelectSoftWare Reviews (SSR), established in 2018, assists organizations in selecting and purchasing the right HR and recruiting tools through comprehensive reviews and buyer guides. SSR competes with prominent platforms like Capterra, NerdWallet, and TrustRadius, carving out a significant niche in a growing market.

Position Overview: Demand Generation Manager

SSR is seeking a creative and data-driven Demand Generation Manager with expertise in paid media to enhance the number of businesses assisted monthly by generating leads and revenue. This opportunity suits individuals experienced in running growth campaigns and eager to make a notable impact in a rapidly growing company.

Key Responsibilities

The primary responsibilities of the Demand Generation Manager include developing and implementing demand generation strategies and campaigns across various marketing channels, including Google, LinkedIn, and Meta. The role requires close collaboration with the Marketing and Sales teams to align efforts toward driving revenue.

The manager is expected to use data and analytics to measure and enhance the performance of demand generation efforts. They should develop and maintain relationships with partners and other stakeholders to expand the lead funnel.

Additionally, the role involves measuring and reporting on the success of demand gen campaigns using metrics like leads, conversions, and revenue by channel. Staying updated with industry trends and adopting new technologies and techniques is vital. The manager should create and manage demand generation budgets and forecasts, possessing strong Excel and data analysis skills to identify trends and generate actionable marketing performance reports.

Analyzing the lead funnel data and providing insights to improve conversion rates, alongside identifying and testing new marketing channels to drive growth, is essential.

Qualifications

The ideal candidate will influence scaling SSR's mission through creative campaigns, optimization strategies, and collaborative efforts with the broader team. The qualifications for this role include:

• 4+ years of experience in a demand generation or growth role focused on driving results through paid media.
• Ability to creatively and empathetically build landing pages, campaigns, and other assets.
• Experience with conversion rate optimization (CRO) and A/B testing for landing pages, ads, and other marketing assets.
• Data-driven with a native fluency in conversion and ROAS mathematics.
• Clear communication skills in a remote-only, asynchronous environment.
• Experience with various ad platforms, including both SEM and paid social.
• An entrepreneurial mindset: driven to experiment, test new ideas, and take full ownership of projects.
• Experience with CRMs, preferably HubSpot, and marketing automation software.

Work Timing and Interview Process

SSR operates asynchronously and offers flexible working hours, though some overlap in the Eastern time zone's first half is necessary. The interview process involves a 15-minute assessment for interested candidates, followed by one-on-one interviews with top candidates.

Note: Candidates are advised not to spend more than 15 minutes on the initial assessment.

This job offer was originally published on Jobicy