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The position of Senior Community Marketing Manager at Webflow offers an exciting opportunity for an experienced professional to lead community strategies that will enhance the engagement and growth of a vibrant user base. This remote full-time role is aimed at individuals interested in redefining community interaction in the tech space while participating in shaping the future of website development through Webflow’s innovative platform.
Webflow has positioned itself at the forefront of web design and development with its Website Experience Platform (WXP), enabling individuals and teams to create a variety of web solutions effortlessly. By combining visual development, content management systems, and advanced analytics, Webflow supports various stakeholders, including designers, agencies, and large enterprises, in turning their digital ideas into reality.
As the Senior Community Marketing Manager, the professional will have several important responsibilities, which include:
Developing a Holistic Community Strategy: Modernizing existing community programs while launching new initiatives that deliver deep value to community members and measurable outcomes for Webflow.
Community Insights Utilization: Actively listening to community feedback and trends to inform programming and amplify community voices, ensuring that user needs are understood and prioritized.
Leadership in Community Programs: Designing scalable programs that empower community members to organize local events, create content, and engage in high-impact activations that strengthen their connection with the Webflow brand.
Building Community Infrastructure: Managing platforms and establishing consistent measurement and reporting across channels to grow a structured approach to community engagement.
Content Engine Development: Collaborating with community leaders to cultivate user-generated content (UGC) that promotes awareness and education of Webflow’s products.
Engagement with Emerging Segments: Expanding community programs to reach broader personas with personalized content and unique engagement experiences.
Cross-functional Partnership: Working closely with teams from Product, Marketing, Sales, Support, and Customer Success to integrate community interactions into the wider customer experience.
Defining Community Success Metrics: Establishing key performance indicators (KPIs) and regularly reporting on community health and growth opportunities.
Potential candidates should possess the following skills and qualifications:
A minimum of 6 years of relevant experience, with at least 4 years leading community marketing or strategic community programs in a B2B tech environment. Experience with enterprise or high-growth companies is preferred.
A Bachelor’s degree is required.
Technical proficiency in Webflow is a strong plus, along with a genuine curiosity about web design and development.
A record of driving measurable business impact through previous community marketing roles.
Strong storytelling and communication abilities that can influence cross-functional teams and community members alike.
A customer-first mindset focused on building trust and creating value in all interactions.
Familiarity with innovative tools, including AI technologies, to enhance community engagement processes.
The cash compensation for this role varies based on geographical markets within the U.S. The structured base pay ranges are tailored to different locations:
In addition to base salary, the role is eligible for Webflow’s company-wide bonus program, which is influenced by the company's performance against its financial and operational benchmarks.
Webflow offers a competitive benefits package that includes:
The role of Senior Community Marketing Manager at Webflow represents an opportunity to make a significant impact within the community by crafting strategies that engage users, enhance their experience, and foster a connected and loyal audience. Candidates interested in a position that merges creativity with strategy, while working with advanced technology in a supportive and innovative environment, should consider applying for this role.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
