Senior CRM Specialist - Purpose-driven D2C Brand

Related keywords: email marketing remote jobcustomer care remote jobremote job marketing

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Overview

ADLIB Recruitment, a B Corp™ organization, is offering an exciting position for a Senior CRM Specialist based in London. This role presents a unique opportunity to contribute to a purpose-driven D2C brand operating in the pet care industry that is committed to enhancing customer experiences. The organization is experiencing significant growth, aiming to scale its customer base while prioritizing sustainability and impact.

Job Responsibilities

As a Senior CRM Specialist, you will take ownership of executing various CRM campaigns across multiple channels, including email, SMS, and app communications. Your role will encompass:

• Developing personalized, data-driven customer journeys that enhance retention and lifetime value (LTV).
• Collaborating with other teams, particularly data, product, and growth teams, to optimize messaging and customer segmentation fully.
• Championing A/B testing and continual improvement initiatives to refine CRM strategies.
• Reporting on CRM performance and employing insights to influence long-term strategy.
• Assisting in shaping the CRM roadmap for a thriving company.

This position is pivotal in building a loyal customer base as the company accelerates growth in its mission to reshape the pet care industry positively.

Required Skills and Experience

Candidates should possess the following qualifications:

• Proven experience in CRM, Lifecycle Marketing, or Retention Marketing roles.
• Experience in subscription, membership, or e-commerce environments is highly valued.
• Skilled at segmentation, personalization, and analysis of campaigns.
• Proficiency with CRM platforms such as Klaviyo, Braze, Iterable, or similar.
• An analytical mindset complemented by a strong test-and-learn approach to marketing.
• Ability to work collaboratively across teams, showing confidence in cross-functional roles.
• A passion for customer experience and compelling brand storytelling is essential.

The ideal candidate will have a proactive approach, ready to engage with various teams and contribute to the brand's mission continuously.

Company Culture and Benefits

The organization prides itself on a people-first culture that values ethical business practices. Employees are rewarded with:

• Ownership of projects which enhances personal growth and career development.
• Opportunities to contribute to a team that deeply cares about the quality of work and the experiences it delivers.
• The chance to participate in driving the company’s future growth while adhering to sustainability and impact objectives.
• A vibrant and collaborative work environment where creativity and passion are encouraged.

What to Expect

If you meet the criteria and are an experienced CRM marketer with an enthusiasm for customer experience, this position is a perfect fit. The company has a commitment to fostering a healthily growing team and promoting business practices that resonate with its core values.

Application Process

Interested candidates are encouraged to apply directly or contact the company for a confidential conversation about the opportunity. By entering this space, you could play a crucial role in a rapidly growing business dedicated to making a positive impact in the pet care industry. Don’t miss out on this chance to be part of a values-led team that prioritizes its people and customers alike.

This job offer was originally published on jooble.com