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BetterHelp, the world’s largest online therapy service founded in 2013, is on a transformative mission to make mental health care more accessible. The organization aims to dismantle traditional barriers to therapy, leveraging a network of over 30,000 licensed therapists to provide affordable and convenient mental health support globally. As a Senior Director of International Marketing, you will be at the forefront of this mission, tasked with developing innovative marketing strategies that can elevate the company’s reach and effectiveness in international markets.
As the Senior Director of International Marketing, your primary responsibilities will include:
Lead and manage a team of country marketing managers, focusing on driving BetterHelp's international business through data-driven strategies.
Develop playbooks to facilitate the launch of new markets, which will involve hiring and training country-based marketers.
Analyze global market trends, customer behavior, and competitive landscapes to uncover growth opportunities, ensuring the company remains agile and competitive.
Oversee a sizable marketing budget, ensuring judicious allocation across various channels for maximum impact and ROI.
Optimize digital marketing channels including SEO, PPC, social media, email, and influencer marketing tailored for diverse international audiences.
Lead efforts to localize marketing materials, ensuring messaging resonates with audiences in various regions while maintaining the brand's integrity.
Collaborate with cross-functional teams, including product, sales, and operations, to align international marketing initiatives with overarching business objectives.
Build and maintain relationships with local partners and media outlets to help amplify the brand’s presence and value proposition across new markets.
Monitor campaign effectiveness and leverage data insights to refine marketing approaches and improve performance continuously.
Ensure compliance with regional regulations and data privacy laws, sensitive to cultural nuances in marketing efforts.
Interestingly, in this role, you will not need to worry about the common concerns that often plague such business environments:
You will not have to stress about financial instability or runway discussions; betterHelp is fully backed and funded.
You are free from the confines of traditional job descriptions, engaging in broader aspects of product, marketing, and business strategy.
You will be safeguarded from office politics and negative workplace attitudes. The culture at BetterHelp emphasizes positivity and teamwork.
You will not face burnout as a common aspect of your work life; the company actively promotes a sustainable work/life balance.
BetterHelp provides a flexible working arrangement. While the company operates primarily on PST, applicants from various time zones are encouraged to apply. If you are based in the EU, you might be required to work local hours, with some overlap with the US team for effective collaboration.
Additionally, employees may occasionally be required to visit the San Jose, CA office up to three times a year, with travel expenses covered.
To qualify for the Senior Director of International Marketing, candidates must possess:
A Bachelor’s or Master’s degree in Marketing, Business, or a related field.
A minimum of 12 years’ experience in international marketing or related fields, showcasing a strong track record of launching and scaling successful campaigns across various global markets.
Profound analytical skills for interpreting data, optimizing campaigns, and making decisions based on data insights.
Experience in digital marketing and strategies for localization.
Exceptional communication and leadership skills, with the ability to influence diverse stakeholders.
Fluency in additional languages is considered a valuable asset.
Willingness to travel internationally as required.
Employees at BetterHelp can expect:
The chance to contribute to valuable work that positively affects lives.
Free BetterHelp accounts for all staff members.
A vibrant, supportive community of co-workers; together, the team thrives on differences and individuality.
BetterHelp is committed to equal opportunity, valuing diversity and inclusion while actively fighting against discrimination in hiring, employment, and promotions. They embrace differences in age, race, ethnicity, religion, sex, color, national origin, sexual orientation, marital status, disability, and more, fostering an inclusive culture where all employees can thrive.
Overall, this role at BetterHelp offers an exciting opportunity for an experienced marketing professional to play a crucial role in a mission-driven organization. The position demands a proactive and analytical mindset, exceptional leadership, and creativity. Successful candidates will find BetterHelp not just a workplace but a community committed to mental health awareness and support. If you meet the qualifications and are ready to take on this challenging yet rewarding role, consider applying today.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
