Senior Marketing Data Analyst

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Overview

The job opportunity of a Senior Marketing Data Analyst at DataCamp, Inc. presents a strategic position in the realm of marketing analytics. This role emphasizes the critical interplay between data and artificial intelligence, harnessing their capabilities to empower individuals and organizations to excel. DataCamp is on a mission to transform the landscape of data literacy by democratizing access to AI and data skills on a global scale.

Company Mission

DataCamp seeks to democratize data and AI skills for everyone. The company collaborates with a vast ecosystem of over 4000 companies and 3000 academic institutions, educating more than 12 million learners worldwide. This global community spans across 180+ countries, making every effort towards making high-quality data education accessible. Their platform combines elite courses, projects, certification programs, and innovative tools like DataLab, all geared towards enhancing data literacy.

Job Role

As a Senior Marketing Data Analyst, your pivotal responsibility is to drive the effectiveness of marketing strategies through insights derived from robust data analysis. Reporting to the Marketing Analytics Manager, your functions will include:

• Data Quality Assurance: Ensuring the accuracy and reliability of marketing data sources.
• Performance Analytics: Engaging in the analysis of various marketing channels to provide actionable insights for strategic enhancements.
• LTV Estimation: Estimating and tracking Customer Lifetime Value to guide decision-making for marketing strategy and budget.
• Attribution Modeling: Developing models to connect marketing initiatives with both immediate and sustained business outcomes.
• Incrementality Testing: Conducting evaluations to assess the efficiency of marketing campaigns.

Your work will directly influence the direction of marketing decisions and aim to enhance DataCamp's reach and effectiveness in the market.

Collaboration and Team Dynamics

A significant aspect of the role involves collaboration. You will work closely with a diverse team of marketing leaders, data scientists, engineers, and other stakeholders. This synergy is crucial in aligning data practices with business objectives and fostering a culture of data-driven decision-making.

Required Skills

To excel in this position, the ideal candidate should possess:

• Fluency in AI technologies and a demonstrable passion for DataCamp’s mission.
• At least 4 years of experience in marketing analytics with a solid understanding of performance marketing.
• Proficiency in SQL, R (Tidyverse), or Python for various data handling tasks.
• A minimum of 2 years of experience using Business Intelligence tools such as Tableau or Looker.
• An engaging storytelling ability to convey analytical insights effectively to both technical and non-technical audiences.
• Robust problem-solving capabilities to tackle complex issues succinctly.
• Excellent interpersonal skills to build strong relationships within the team.
• Familiarity with web analytics tools like Google Tag Manager (GTM), GA4, or Adobe Analytics and experience with data pipelines using tools such as Dbt or Airflow.

Responsibilities

The major tasks expected of the Senior Marketing Data Analyst include:

1. Reporting: Creating comprehensive dashboards and reports on marketing performance.

2. Estimation: Monitoring customer lifetime value to facilitate prudent marketing budget allocation.

3. Model Development: Establishing attribution models to accurately gauge marketing effectiveness.

4. Incrementality Tests: Evaluating campaign impact through structured testing methodologies.

5. Mentoring Team Members: Guiding other team members in analytical best practices to enhance the data fluency of the marketing unit.

6. Data Quality Maintenance: Upholding high standards for data quality across all marketing channels.

Employee Benefits

Working at DataCamp comes with numerous advantages. Employees can expect:

• A competitive salary.
• Opportunities for learning and development, including a conference budget.
• Flexible working hours, promoting a good work-life balance.
• Occasional international company retreats where teams can connect and unwind.
• A supportive team culture, recognized as one of the standout features of the workplace environment.

Company Culture and Equal Opportunity

DataCamp prides itself on being an equal opportunity employer. The company is committed to building a diverse team that embodies a variety of backgrounds, skills, and perspectives. By fostering an inclusive environment, DataCamp aims to build a strong foundation that supports innovative ideas and effective problem-solving strategies.

In conclusion, the Senior Marketing Data Analyst position at DataCamp offers an exciting opportunity to leverage data in transformative ways, while joining a mission-driven organization intent on making data science accessible worldwide. With emphasis on collaboration, personal growth, and technological engagement, this role is essential in propelling forward the company's objectives in an ever-evolving data landscape.

This job offer was originally published on jobicy.com