Related keywords: remote job germanymarketing manager remote jobremote job europe
Upvest is a fintech company on a mission to make investing as straightforward as spending money. Founded in 2017, the company aims to empower businesses to provide a diverse range of investment products and to enhance the customer experience in capital market investments and retirement planning. Notably, Upvest’s Investment API is engineered for easy integration, enabling fintechs and other enterprises to streamline their operations and focus on their core business strategies. This innovative company has gained significant momentum with its recent funding round of €100 million (Series C), led by notable investors such as Hedosophia and Sapphire Ventures, among others.
The firm has grown to accommodate more than 220 team members across Europe, securing its headquarters in Berlin, Germany, with additional hubs located in Tallinn, Estonia, and London, UK.
The position available at Upvest is for a Senior Product Marketing Manager (f/m/d). This role is centered around orchestrating the go-to-market strategy for the organization’s product launches in Europe and the UK. The Senior Product Marketing Manager will engage in crafting compelling product messaging and positioning, while also collaborating extensively with the Sales, Product, and Launch teams to drive growth and establish Upvest as a thought leader in the investment infrastructure market.
The Senior Product Marketing Manager will be tasked with several important responsibilities that directly bear on the marketing strategies of Upvest. These include:
Ownership of product messaging and positioning: The candidate will need to translate intricate product features into easily comprehensible and attractive messaging that resonates with clients.
Go-to-market communication plans: Preparation of comprehensive plans for communicating new product launches will be crucial.
Marketing materials creation: Development of impactful product marketing materials tailored to support growth across diverse Ideal Customer Profiles (ICPs).
Driving thought leadership initiatives: This role includes fostering Upvest's community through various events and translating market insights into actionable strategies for product and growth teams.
The ideal candidate should bring a wealth of expertise to the table, including:
Experience: At least 5 years of hands-on product marketing experience in a B2B SaaS environment, ideally within the fintech, investments, or API-driven sectors.
Proven track record: Demonstrated success in articulating complex and technical product features into clear, compelling narratives tailored for multiple ICPs.
Go-to-Market strategy: Previous experience in navigating and executing GTM strategies, particularly for product launches in scaling businesses.
Collaboration skills: Ability to work seamlessly with Product, Sales, and Marketing teams while harmonizing various strategies.
Financial acumen: A background in finance or investments would be beneficial.
Outcome-focused mindset: Candidates should be comfortable KPI setting and measuring the impact of their initiatives.
Communication proficiency: Strong written and verbal communication skills with the ability to effectively engage with both technical and non-technical audiences.
While the essential skills mentioned above are crucial, certain additional attributes would set candidates apart:
Expertise in dealing with regulated products or experience in multi-regional product market entry.
Previous engagement in building and scaling product communities is a plus.
Proactiveness in implementing the latest product marketing trends and practices.
Willingness to contribute knowledge both internally and externally.
While specific salary details are not provided in the job listing, compensation for roles in fintech firms, especially in product marketing positions, typically mirrors the industry averages and may encompass a competitive salary complemented by potential bonuses and stock options. Upvest also emphasizes employee growth, offering access to personal coaching and development budgets, further appealing to career-oriented candidates.
In addition to attractive benefits, Upvest is committed to maintaining a flexible work environment. They believe that productivity is not confined to physical office spaces and thus encourages a hybrid work model. This commitment to flexibility, alongside their focus on creating a positive workplace culture that prioritizes empowerment and collaboration, makes Upvest a compelling employer.
Upvest cultivates a culture centered on growth and teamwork. They place strong emphasis on high standards in hiring and maintenance of a positive work environment. Their values include:
For job seekers in the realm of fintech who possess strong product marketing expertise and thrive in collaborative environments, the Senior Product Marketing Manager position at Upvest represents a strategic opportunity to contribute to innovative solutions within the finance investment landscape. With its ambitious mission, dynamic team, and focus on employee development, Upvest stands as an appealing employer for motivated professionals aiming to make a significant impact.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
