Senior Product Marketing Manager, US Payroll & PEO

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Overview

The position available is for a Senior Product Marketing Manager specializing in US Payroll and PEO solutions at Deel, a leading company in the Software as a Service (SaaS) sector. Deel is recognized as the fastest-growing SaaS company in history, focusing on transforming how global talent connects with world-class companies. The company’s innovative approach is aimed at breaking down traditional barriers in hiring and enriching career opportunities worldwide.

Company Background

Deel’s primary mission is to build the infrastructure for the future of work, promoting a more diverse and inclusive global economy. The company has made significant achievements, having processed $11.2 billion in payments to workers across nearly 100 currencies and providing benefits to employees in 109 countries. These accomplishments showcase the company's commitment to ensuring that workers are paid fairly and enjoy necessary protections, irrespective of their location.

Deel has maintained its momentum, as reflected in various awards and recognitions, including being listed among the CNBC Disruptor 50, Forbes Cloud 100, and Deloitte Fast 500. Employees have rated the company highly, achieving an average rating of 4.83 across multiple review platforms.

Role Description

As a Senior Product Marketing Manager, you will own the go-to-market strategy for the company's US payroll and PEO initiatives. This role requires close collaboration with multiple departments, including product management, sales, marketing, and customer success teams. Your main focus will be driving awareness, adoption, and revenue growth for Deel’s US payroll and Employer-of-Record (EOR) solutions. This position is strategic and cross-functional, allowing you to play a significant role in capturing market share while educating customers on compliant and efficient workforce management in the US.

Key Responsibilities

The responsibilities of this role include but are not limited to:

1. Conducting market research and engaging in customer interviews to comprehend the evolving needs of payroll and PEO buyers, regulatory trends, and competitive landscape in the US.
2. Defining product positioning, messaging, and differentiation for Deel’s payroll and PEO solutions.
3. Leading product launches and managing strategic initiatives, encompassing the development of messaging frameworks, sales playbooks, and cross-functional go-to-market plans.
4. Collaborating with marketing teams to enhance pipeline growth and campaign execution.
5. Creating sales enablement assets, including one-pagers, battle cards, pitch decks, pricing tools, and competitor guides.
6. Partnering with the content team to develop impactful marketing materials like blogs, case studies, whitepapers, and customer stories.
7. Supporting the sales team with training, objection handling, and updates to increase conversion and close rates.
8. Utilizing customer feedback and market insights to continuously improve product positioning and customer experience.
9. Measuring performance across various KPIs to refine marketing strategies based on awareness, engagement, and revenue metrics.
10. Collaborating with product management on product positioning, roadmaps, and GTM strategy.

Qualifications

Candidates should possess the following qualifications:

1. Minimum 5 years of B2B product marketing experience, with a special focus on HR tech, payroll, or SaaS sectors.
2. A strong understanding of US payroll regulations, HRIS systems, or PEO business models will be beneficial.
3. Proven capability to lead cross-functional projects from strategic inception to successful execution in a fast-paced environment.
4. Strong skills in storytelling, writing, and presentation with a focus on clear messaging that drives value.
5. An analytical approach, leveraging data to inform decisions and enhance performance.
6. Ability to work comfortably across different time zones and with distributed teams.

Compensation and Benefits

Deel is committed to offering fair and competitive compensation that reflects their employees' needs and promotes inclusivity. Here are some highlights from their compensation and benefits package:

1. Stock grant opportunities, which depend on the role, employment status, and location.
2. Additional perks based on employment status and country.
3. The flexibility to work remotely, with optional access to WeWork spaces.

Company Culture and Values

Deel prides itself on being an equal-opportunity employer. The company actively promotes diversity and encourages applications from qualified candidates regardless of their backgrounds. They emphasize the importance of creating a workplace culture that embraces different abilities, perspectives, and experiences.

Deel also makes accommodations for applicants with disabilities throughout the recruitment process to ensure equal participation. If accommodations are needed, candidates are encouraged to inform the Talent Acquisition Team.

In summary, the Senior Product Marketing Manager position at Deel presents an exciting opportunity for candidates skilled in B2B marketing, particularly within the payroll and HR technology sectors. The role allows for significant growth among diverse teams while engaging in meaningful work that impacts global workforce dynamics.

This job offer was originally published on jobicy.com