SEO Content Writer

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Overview

The position of SEO Content Writer at Trackier presents an exciting opportunity for individuals skilled in SEO and content creation targeted at the Chinese market. Working in this role involves enhancing the organic visibility of Apptrove's platforms through strategic content development and SEO practices specifically optimized for Chinese search engines.

Role Description

As a Junior SEO Content Writer, your primary responsibility will be to generate high-quality, engaging content for Apptrove's Chinese website and WeChat account. Your activities will largely focus on collaborating with the SEO team to ensure that all content aligns with the best SEO practices for search engines such as Baidu, Sogou, and Shenma.

Responsibilities

Your duties in this position include:

  • WeChat Account Management: Creating appealing WeChat content in Mandarin, which engages a Chinese audience, along with managing the account by handling posts and responses and analyzing performance metrics.

  • SEO Assistance: Collaborating with the SEO team to optimize Apptrove’s website for both on-page and off-page SEO, and conducting in-depth keyword research.

  • Competitor Research: Investigating competitors in the Chinese mobile marketing space to analyze their SEO strategies and gather insights into areas where Apptrove can excel.

  • Content Proofreading: Reviewing website content for accuracy and consistency, checking for grammatical errors and ensuring it aligns with local culture and preferences.

  • Technical Knowledge: Understanding technical SEO aspects such as site speed and mobile-friendliness, and coordinating with developers to maintain SEO best practices.

Required Skills

To be eligible for this position, applicants must possess the following:

  • Native Proficiency in Mandarin (Simplified): Fluency is mandatory due to the requirement for engaging with a Chinese audience effectively.

  • SEO Experience: At least 2-3 years of proven experience in SEO, particularly geared towards the Chinese market, is essential.

  • Familiarity with Chinese Search Engines: A comprehensive understanding of Baidu and other local SEO strategies, including familiarity with their ranking factors and algorithms.



  • Content Management System (CMS): Proficiency in WordPress is preferred, along with a good grasp of consumer behavior on platforms such as WeChat, Weibo, and QQ.

  • Ability to Work Independently and Collaboratively: Must be capable of managing tasks individually and working as part of a motivated team.

  • Understanding Regulations: Knowledge of China’s internet regulations, including the Great Firewall, is preferred.

Salary and Benefits

While the specific salary for this position has not been disclosed, the company emphasizes a best-in-industry salary structure and a five-day working culture, suggesting competitive compensation and a good work-life balance. This is important information for job seekers aiming for both financial and lifestyle considerations.

Company Profile

Trackier is a forward-thinking company based in India, specializing in software as a service (SaaS) products used by a multitude of brands across 20+ countries. The company has established itself as a leader in performance marketing and mobile marketing, achieving significant annual revenues without external funding. Trackier is known for offering tools that are not only easy to use but also highly effective in delivering value for their clients.

Prominent clients like ICICI Bank, Flipkart, and OLX trust Trackier for their partner marketing solutions, showcasing the company’s credibility and industry influence. In a competitive landscape, Trackier stands out by providing innovative products that enhance website conversions.

Conclusion

This opportunity as a Junior SEO Content Writer at Trackier is ideal for individuals aiming to contribute to a reputable company with a strong international presence. The combination of creative content management, SEO expertise, and collaboration within a cutting-edge digital marketing environment makes this position a promising career move for those qualified and interested.



This job offer was originally published on remotive.com

Trackier

China

SEO

Full-time

January 24, 2025

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