SEO Manager

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Overview

The job opportunity is for an SEO Manager at John Lewis Partnership, specifically for their Waitrose brand. The role is crucial for developing and executing a comprehensive content SEO strategy that integrates planning, content quality, and discovery enhancement through AI-driven search methods. The SEO Manager will collaborate closely with various teams, including content and social media, while maintaining a focus on both technical and on-page SEO optimization. The position emphasizes the importance of content performance and aims to make SEO a core component of the company’s digital strategy.

Key Responsibilities

In this position, the SEO Manager will be expected to:

• Serve as the primary point of contact for internal content teams and external partners, championing SEO insights and facilitating the content roadmap.

• Manage and contribute to a master content calendar, working with agency partners and content teams to harness commercial, customer, and trend insights for effective activation.

• Maintain a centralized digital asset repository to ensure content efficiency and alignment with business objectives.

• Represent the SEO function in strategic meetings, presenting agency insights and updates while aligning content initiatives with broader marketing goals.

Required Skills and Experience

A successful candidate will possess the following essential skills:

• Proven track record as an experienced SEO strategic thinker, consistently seeking incremental gains while utilizing innovative strategies to push the SEO agenda forward.

• Strong focus and experience in developing content strategies within SEO.

• Background in driving innovation across digital channels, particularly in relation to enhancing SEO performance.

• Familiarity with Generative AI principles and Large Language Models (LLMs) to adapt content for AI-driven search engines.

• Ability to solve complex technical SEO challenges creatively across diverse websites.

• Proficiency in identifying and improving leading indicators of SEO success while tracking performance metrics closely.

• In-depth knowledge of the latest Google algorithms and their influence on SEO strategies.

• Strong communication skills to convey complex technical details to varied audiences and stakeholders.

  

• Leadership experience with a proven ability to coach and develop team members in SEO practices.

Additionally, the desirable skills and experiences may include:

• Significant online experience, particularly within the grocery retail sector.

• Familiarity with other digital marketing channels, including social media, email, display advertising, and PPC, and how they intersect with SEO efforts.

Salary and Benefits

The offered salary for the SEO Manager position ranges from £45,000 to £71,000 annually, which is contingent on the applicant’s experience.

This position is classified as a fixed-term contract (internally referred to as a Secondment) until mid-January 2027, which provides a stable working arrangement in a pivotal role for the organization. The employer supports a hybrid working model, enabling employees to balance time between office work and home, while team members generally meet in the office about once per week to connect and coordinate tasks effectively.

Work Environment and Culture

John Lewis Partnership is recognized as the largest employee-owned business in the UK, known for its ethical standpoint and commitment to staff welfare. Employees, referred to as Partners, take joint responsibility for the business's success, regularly contributing their ideas and working collaboratively.

The company fosters a work environment that emphasizes flexibility and promotes a healthy work-life balance. This includes options for flexible or compressed hours, job-sharing schemes, and shorter work contracts, contingent on business needs.

Application Insights

Candidates are urged to apply as soon as possible due to potentially high applicant volume that could lead to early closure of the vacancy. The company highlights the importance of a positive recruitment process, including pre-employment vetting for successful applicants, which may involve necessary checks.

This opportunity offers a blend of professional growth in a well-regarded organization dedicated to nurturing a diverse and inclusive workplace culture, encouraging all Partners to thrive in their roles. The supportive environment and focus on personal and collective growth make this role particularly appealing for individuals in the SEO field.

This job offer was originally published on jobicy.com