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SEOptimer is seeking a Social Media / Video Marketer to enhance their content strategy by focusing on video engagement, primarily through platforms like YouTube and short video formats. This role is designed for creative marketers who are ready to help shape the company's brand presence and engage with a worldwide audience.
SEOptimer is headquartered in Singapore and aims to take their digital communication efforts to a new level. By emphasizing video content creation, they strive to communicate more effectively with their audience, using engaging and informative formats that resonate with users worldwide.
As a Social Media / Video Marketer at SEOptimer, your primary responsibilities will include:
Content Creation: Develop and present educational, product, and marketing-related videos that are both engaging and professional. This includes crafting videos that not only inform but also entertain the audience.
Short-form Content: Repurpose long-form YouTube videos into shorter clips suitable for social media platforms such as TikTok, Instagram, and LinkedIn. This helps widen the reach of content and engage users who prefer quick, digestible videos.
Collaboration: Work closely with the marketing team to convert existing resources into video formats that align with SEOptimer's branding and educational goals. Team collaboration is key to maintaining a coherent marketing strategy.
Creative Contributions: Bring innovative ideas to the table regarding video topics, formats, and visual storytelling. You will be encouraged to experiment with different styles and approaches to see what resonates best with viewers.
Audience Engagement: Drive viewership on YouTube and other social media platforms by delivering content that is informative, approachable, and engaging. Understanding audience dynamics is essential for delivering successful content.
To be successful in this role, candidates should possess the following skills:
Experience: Some familiarity with video content creation, whether through personal projects on platforms like YouTube or TikTok, is preferred. Professional experience is a bonus, but a strong portfolio of work will also be considered.
On-camera Comfortable: The ideal candidate should be comfortable in front of a camera, possessing the confidence to deliver content clearly and engagingly. This is vital for maintaining viewer interest and enhancing brand relatability.
Social Media Savvy: Familiarity with the latest trends and functionalities of social media platforms, including YouTube, TikTok, Instagram, and LinkedIn, is necessary. Keeping up with trends will enable more effective content creation.
Creativity and Storytelling Ability: Strong creative instincts and the ability to craft compelling stories that resonate with the target audience is essential. Candidates should be willing to experiment with various formats.
SEO Knowledge: While it's not a core requirement, having some understanding of SEO or digital marketing principles will greatly benefit the candidate's ability to create optimized content that performs well across platforms.
This position is a full-time role, allowing for a significant commitment to developing the company's online presence. Working at SEOptimer means you will have the opportunity to build your personal brand, work independently, and contribute to the overarching communication strategy of the company. Given SEOptimer's global reach, the job also allows for flexibility in work hours and locations, eschewing geographical limitations often encountered in more conventional roles.
The role of a Social Media / Video Marketer at SEOptimer presents an exciting opportunity to engage creatively with a global audience. For those with a passion for content creation and a knack for digital marketing, this position could serve as both a career stepping stone and a canvas for personal brand development. By joining SEOptimer, a candidate will not only help shape the future of the company’s marketing strategies but also enhance their own skills and career trajectory in the evolving landscape of digital media.
Those interested in pursuing this opportunity should prepare a robust portfolio showcasing their experience in video content creation and knowledge of various social media platforms to stand out in the application process.
This job offer was originally published on weworkremotely.com
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