Social Media Manager

Overview

The position of Social Media Manager at Skylum is a full-time role based in Europe, Ukraine that aims to elevate the brand’s presence on social media platforms, particularly focusing on Instagram, TikTok, and YouTube. In this role, you will be responsible for creating engaging and compelling content while strategically managing Luminar's social media efforts. Your creativity and analytical skills will be the cornerstones of turning Luminar into one of the most inspiring photography brands on social media.

Company Background

Skylum is a renowned company focused on photo editing technology, leveraging innovative AI tools to aid photographers in producing stunning imagery. The company prides itself on its Ukrainian roots and actively supports various charities to promote Ukrainian victory. The working environment at Skylum is designed to be collaborative, encouraging personal and professional growth through teamwork.

Role and Responsibilities

Social Media Strategy (30%)

In this aspect of your role, you will:

• Develop and oversee Luminar’s social media strategy.
• Translate the overarching brand strategy into engaging content tailored for each platform.
• Identify and capitalize on new content opportunities and platform trends.

Content Creation (40%)

A significant portion of your responsibilities will involve:

• Planning and creating engaging social media content.
• Editing short-form videos and other social-first assets to align with Luminar’s premium visual identity.
• Continuously refining creative techniques to maintain high-quality production.

Analytics & Experimentation (20%)

You will be expected to:

• Monitor the performance of social media across all relevant platforms, defined by success metrics and reporting.
• Conduct creative experiments and tests to analyze audience behavior for optimizing content strategy.
• Convert analytical insights into actionable recommendations to improve engagement.

Creator & Ambassador Collaborations (10%)

Collaboration is key, and you will:

• Work closely with photographers and brand ambassadors to produce impactful content.
• Curate and adapt creator-generated content, enhancing community-driven storytelling efforts.

Required Skills

To be considered for the Social Media Manager position, the following skills and experiences are essential:

• A minimum of two years managing social media for a brand.
• Proven experience in growing social platforms like Instagram, TikTok, and/or YouTube organically.
• A strong portfolio showcasing successful social content.
• Hands-on experience with video editing, as well as a keen understanding of visual design principles.
• Familiarity with utilizing analytics to boost performance.
• Ability to work independently from conceptualization through to publication.

Nice to Have Skills

While not mandatory, the following will stand out in your application:

• A passion for photography, either as a hobby or professional experience.
• Experience with photo editing software such as Luminar, Lightroom, or Photoshop.

Compensation and Benefits

While specific salary details are not mentioned, the benefits package suggests a recognition of employee welfare and comfort, including:

• A supportive work environment with opportunities for contributions to award-winning tools.
• Educational allowances to foster skills development, along with English and German classes.
• Comfortable work options, whether in the office or remotely, providing flexibility in your professional life.
• Comprehensive medical insurance and twenty-one days of paid sick leave annually.
• A generous vacation policy, also totaling twenty-one days, along with engaging team-building activities to enhance camaraderie among staff.

Application Process

Candidates interested in applying should be prepared for a structured recruitment process, including:

• Initial interview with a Talent Acquisition Specialist.
• A professional interview to assess fit and skills.
• A test task to gauge practical capabilities.
• A final management interview to discuss alignment with the company culture and future aspirations.

This role is ideal for individuals who possess both a creative flair and analytical mindset, eager to collaborate with an innovative team while contributing to the vision of a leading photography brand. If you're passionate about social media and want to be part of a dynamic company like Skylum, this is an exciting opportunity.

This job offer was originally published on jobicy.com