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The position of Marketing Communications – Content & Campaigns Specialist at GE HealthCare involves substantial engagement with content creation and digital marketing. This role is pivotal in creating, optimizing, and analyzing content geared toward enhancing brand engagement while supporting data-driven marketing initiatives across the Pharmaceutical Diagnostics (PDx) portfolio, specifically in Molecular Imaging and Contrast Media. The specialist is expected to understand the product strategies established by the company to ensure the effective execution of campaign tactics.
The role includes several essential functions that encompass a variety of tasks crucial for the success of marketing campaigns:
Content Creation and Optimization: The Specialist will develop and optimize a range of content for various digital platforms, including websites, social media, blogs, email campaigns, and marketing collateral. The goal here is to ensure that all content aligns with GE HealthCare’s brand messaging and marketing objectives.
Digital Marketing Campaign Support: Collaborating with the marketing team is crucial in this position. The Specialist will assist in developing content that supports ongoing digital campaigns. This includes personalized messaging and promotional offers while contributing creative ideas for marketing initiatives.
Website Support: Another critical responsibility involves leading the creation and editing of web pages on GEHealthcare.com, ensuring that content is accurate, SEO-friendly, and value-driven.
Data Analysis and Insights: Utilizing data analytics tools is essential for measuring the performance of created content and campaigns. The Specialist needs to provide insights based on data to improve future content strategies and enhance customer engagement.
SEO and Content Performance: Implementing best practices for SEO will also be part of the role to improve content visibility and search engine ranking. Monitoring these metrics and adjusting content accordingly is crucial for effectiveness.
Content Calendar Management: The Specialist will assist in maintaining a content calendar across the portfolio, ensuring timely production and distribution of content that aligns with both digital marketing initiatives and brand objectives.
Cross-Functional Collaboration: This job requires working closely with various internal teams, including the Brand and Content Manager and other departments like sales and product development, to ensure all content strategies are coherent and aligned with larger marketing goals.
Compliance and Quality Assurance: Ensuring that all content adheres to industry regulations and company standards is vital. The specialist must review and proofread content to maintain high accuracy and quality standards.
To succeed in this role, candidates need to possess various skills:
Candidates must hold a Bachelor’s degree in Marketing, Communications, Data Analytics, or a related field, with at least 3 years of experience in the pharmaceutical or healthcare sector focusing on content creation, digital marketing, or data analysis. A proven track record of improving content performance and digital marketing effectiveness through data insights is highly preferred. Good organizational and analytical skills are essential, alongside experience in managing compliance within marketing content.
For U.S. based positions, the salary range for this role is $80,080.00 to $120,120.00 annually. However, it is noted that compensation decisions would depend on individual circumstances such as qualification and previous experience. Additionally, the position may also include performance-based incentives and a comprehensive benefits package. This package encompasses medical, dental, and vision coverage, a 401(k) plan with employee-contributed opportunities, life and disability insurance, and tuition reimbursement opportunities.
GE HealthCare emphasizes a conducive work environment, professional development opportunities, and challenging careers. They promote equal employment opportunities, thus making employment decisions without regard to characteristics such as race, gender, or national origin. The company will only consider candidates who are legally authorized to work in the U.S. for this role. A successful background check is required for employment, and while vaccination isn't mandated, candidates must comply with certain customers’ requirements.
The position of Marketing Communications Specialist in content and campaigns at GE HealthCare is a dynamic role ideal for those looking to publish impactful marketing messages in the healthcare industry. With a mix of creative and analytical tasks, this job offers various opportunities for professional growth while working in a forward-thinking environment.
This job offer was originally published on jobicy.com
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