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Smartsheet, a leading collaborative work management platform, has been at the forefront of empowering teams and businesses for over 20 years. Their efforts to create tools that facilitate efficient work processes and robust solutions have positioned them as a transformative force in the industry. As part of their continued expansion, they are looking for a visionary Sr. Director, Field Marketing EMEA to spearhead their marketing strategy and enhance their market presence across Europe, the Middle East, and Africa (EMEA). This hybrid role, located in the UK, emphasizes a strong partnership with sales leadership and aims to drive substantial enterprise revenue growth.
The Sr. Director, Field Marketing EMEA will take charge of formulating and implementing a strategic plan for field marketing efforts in the EMEA region. This role is pivotal as it associates closely with regional sales, contributing directly to pipeline development and investment strategies. The successful candidate will help refine and execute marketing activities that stimulate demand and accelerate sales processes within diverse EMEA markets.
The responsibilities of this role are vast and crucial for the success of the department and the company. These include:
Owning the field marketing strategy that aligns with enterprise revenue targets and regional sales priorities.
Leading the team responsible for various marketing programs in EMEA, including partner marketing initiatives.
Developing metrics for success that include pipeline contribution, coverage, and deal progression.
Establishing structured cadences for pipeline inspection with the sales team to quickly identify gaps and implement corrective actions.
Collaborating closely with sales leadership on planning and account prioritization to ensure shared ownership of Go-to-Market (GTM) strategies.
Designing scalable GTM programs like executive events and regional campaigns tailored specifically for the EMEA market.
Managing budgets and ensuring accountability for ROI across all marketing initiatives.
Leading initiatives that promote engagement and growth in a diverse team environment.
Representing EMEA Field Marketing in global forums and planning sessions, using regional insights to influence broader company strategy.
Prospective candidates must meet a variety of skills and experience to be considered for this senior role:
A minimum of 12+ years of B2B marketing experience, with an emphasis on leadership roles supporting enterprise sales transformations.
Proven experience building and scaling field marketing teams and operating models.
Strong background in driving pipeline results and revenue impacts in complex buying environments.
Familiarity with leading field marketing teams across multiple regions, especially in EMEA.
A data-driven approach with proficiency in using tools like Salesforce and Tableau for executive-level reporting.
Exceptional leadership and interpersonal skills, alongside the ability to manage competing priorities successfully.
Preferably, experience in a B2B SaaS environment.
Ability to work legally in the UK and travel internationally if required.
While specific salary details are not provided, Smartsheet offers an impressive benefits package which includes:
Employer-paid private medical and dental insurance with additional costs for family members.
Monthly contributions to employee pensions.
Generous leave policies: 25 days of paid holiday plus bank holidays and a flexible time-off program.
20 weeks of fully paid maternity leave and 12 weeks of fully paid paternity or adoption leave.
A personal paid volunteer day to support community services.
Access to professional development opportunities, including courses on Udemy.
Additional perks such as counseling memberships and flexibility for remote work.
Smartsheet is deeply committed to creating an inclusive working environment that champions diverse perspectives. They welcome non-traditional career paths and encourage employees to challenge norms while bringing new ideas. The company nurtures a culture of collaboration and creative problem-solving, which is essential to driving innovative solutions that greatly impact their client base.
In summary, the role of Sr. Director, Field Marketing EMEA at Smartsheet is a significant opportunity for seasoned marketing professionals who thrive in dynamic environments. Those who have the skills and vision to lead marketing initiatives effectively in a diverse region will find this role rewarding and impactful.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
