The position of Sr. Product Marketing Manager at US Claro is designed for a seasoned marketing professional. This key role is responsible for developing and executing the go-to-market strategy for the organization’s range of offerings, which encompass various products, services, and solutions. The Sr. Product Marketing Manager is pivotal in understanding and serving the buyer needs, thus fostering growth opportunities and enhancing the overall performance of marketing strategies in the company.
Responsibilities
The responsibilities of the Sr. Product Marketing Manager encompass various aspects of marketing leadership:
Portfolio Strategy & Go-To-Market Leadership: The individual will create and manage a portfolio hierarchy aligning with buyer needs and market dynamics. They will develop cohesive go-to-market (GTM) plans, involving target audience prioritization and integrated campaign strategy. Moreover, they will oversee the launch planning for new offerings and manage an enterprise-wide launch process.
Market, Buyer & Competitive Insight: A significant aspect of this role involves building a profound understanding of market trends and customer needs. This entails providing valuable insights and recommendations to company leadership that support the validation and development of new products and solutions.
Cross-Functional Collaboration & Stakeholder Alignment: The Sr. Product Marketing Manager will partner with leaders across various departments, such as sales, product, and customer success, to design aligned strategies that achieve corporate objectives. Representing the organization at events is also a crucial part of the role.
Revenue Enablement & Adoption: Developing and leading a revenue enablement plan to foster portfolio understanding and adoption across various roles is essential. The manager will oversee marketing’s contributions to sales enablement.
Team Leadership & People Management: Leadership skills are paramount, as this individual will supervise a team of product marketing and vertical marketing members. Mentoring, assigning tasks, monitoring performance, and ensuring smooth daily operations will form parts of their leadership role.
Process, Measurement & Continuous Improvement: The role includes formalizing processes, measurement tools, and regular assessments of go-to-market effectiveness, ensuring continuous improvement initiatives are in place.
Required Skills and Qualifications
Candidates applying for Sr. Product Marketing Manager should meet certain requirements:
Education: A Bachelor’s degree in Marketing, Business, or a related field is required, with a Master’s degree (MBA) being preferred. A Certified Product Marketing Manager (CPMM) certification is a plus.
Experience: The ideal candidate must have at least 7+ years of experience in B2B marketing, with a minimum of 5 years in people management roles. Furthermore, having global experience with diverse teams is strongly preferred.
Expertise: The candidate needs advanced experience in product line and portfolio management, demonstrating success in defining and managing offerings in complex organizational environments. Proficiency in business analytics and leveraging data for revenue impact is also necessary.
Communication Skills: Strong messaging and thought leadership abilities are expected, with 4-6 years of proven expertise in developing impactful communication strategies. Proficiency in English is required, while proficiency in Spanish is an added advantage.
Salary and Benefits
As for the salary, the base pay range for this position is between $100,000 and $140,000 per year. However, individual compensation may vary based on job-related factors including location, experience, and qualifications. The employer, US Claro, provides various benefits such as professional development opportunities, a culture that celebrates success and diversity, medical, dental, and vision insurance, as well as paid time off including 16 holidays, 15 days of PTO, and 7 sick days. The organization also offers a 401k plan with a match and tuition reimbursement.
Company Culture
US Claro is an Equal Employment Opportunity (EEO) employer, encouraging candidates from various backgrounds to apply. The work environment aims to promote diversity, individual development, and a supportive team culture, making it an attractive place for professionals looking to advance their careers in product marketing.
This position is an excellent opportunity for forward-thinking marketing professionals who are ready to lead and innovate in a dynamic and collaborative atmosphere. Those bringing a wealth of experience in product marketing and team management will find this role both challenging and rewarding.
This job offer was originally published on himalayas.app
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