Sr. Product Marketing Manager

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Overview

The role of Sr. Product Marketing Manager at Givebutter is one that emphasizes agility and a deep understanding of the nonprofit sector. This position is designed for those who thrive in fast-paced environments and are committed to impacting the future of fundraising. The key responsibility of this role is to act as the voice of the customer, ensuring that nonprofit needs and insights are integral to product strategy and go-to-market initiatives.

Employer

The employer for this position is Givebutter, a mission-driven company that supports the charitable sector. They pride themselves on promoting a community-focused approach. Employees at Givebutter are encouraged to express their commitment to social causes, reflecting the company’s ethos.

Job Location

This job is available remotely within the USA. It offers flexibility and the opportunity for candidates across the country to apply, expanding the talent pool.

Contract Type

The position is a full-time role, offering candidates a stable working arrangement with dedicated hours and responsibilities.

Key Responsibilities

The Sr. Product Marketing Manager has a multifaceted role, focusing on various strategic aspects:

  1. Positioning & Messaging: Candidates need to develop differentiated positioning and messaging that resonates deeply with the nonprofit audience. The goal is to create a strong market presence that connects with potential users effectively.

  2. Go-to-Market Strategy: Lead the planning and execution of a go-to-market strategy that encompasses launch briefs, messaging documents, and cross-department coordination (including product, marketing, sales, customer success, and support).

  3. Customer Feedback Loop: Leveraging insights from various departments will be crucial to influencing the product roadmap and improving positioning and messaging.

  4. ICP and Personas: The role involves refining Ideal Customer Profiles (ICPs), personas, and customer journeys to define clear segments, guiding marketing campaigns effectively.

  5. Cross-Functional Collaboration: The Senior Manager must foster collaboration among various functional groups to enable seamless coordination during product launches.

Required Skills

Candidates interested in this position must possess several key skills:

  • 5+ years of experience in product marketing, particularly within a startup or SaaS environment.
  • Demonstrated experience in launching new products with a fully integrated go-to-market (GTM) plan and execution.
  • A self-starter mentality, allowing for independent work as well as effective collaboration within a team.
  • Strong analytical skills and the ability to synthesize information to create strategic insights that inform marketing efforts.
  • A customer-centric mindset that emphasizes problem-solving and innovative thinking in marketing approaches.

Salary and Benefits

While the exact salary details aren’t provided, candidates should note that this role offers a bonus structure along with equity components, suggesting a potentially lucrative compensation package.



Benefits that the company provides include:

  • Remote Work: Employees can work from anywhere within the United States, promoting a flexible work environment.
  • Health Insurance: Comprehensive health coverage including medical, dental, and vision, fully paid for employees, along with access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
  • Mental Health Support: Access to TalkSpace memberships supports employee well-being.
  • Retirement Benefits: A 401k account is provided for retirement planning.
  • Paid Vacation: Employees are entitled to 15 days of paid vacation annually, plus additional time off during federal holidays and floating holidays.
  • Parental Leave: Provides 12 weeks of paid parental leave for all caregivers.
  • Home Office Stipend: Financial support for purchasing office equipment, including laptops and monitors.
  • Charitable Giving: Employees can donate to verified nonprofits, encouraging community involvement.
  • Professional Development: Opportunities for learning and development reimbursements are available to enhance employee skills and knowledge.

Conclusion

The Sr. Product Marketing Manager position at Givebutter is an excellent opportunity for individuals looking to impact the nonprofit sector positively. With a strong emphasis on strategic thinking and collaboration, it offers a mix of responsibility and the chance to drive significant product marketing initiatives. This role is well-suited for those with a solid background in product marketing and who are passionate about making a difference through their work.



This job offer was originally published on jobicy.com

Givebutter

USA

Marketing

Full-time

January 29, 2025

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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.