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The role of Sr. Product Marketing Manager at Givebutter is one that emphasizes agility and a deep understanding of the nonprofit sector. This position is designed for those who thrive in fast-paced environments and are committed to impacting the future of fundraising. The key responsibility of this role is to act as the voice of the customer, ensuring that nonprofit needs and insights are integral to product strategy and go-to-market initiatives.
The employer for this position is Givebutter, a mission-driven company that supports the charitable sector. They pride themselves on promoting a community-focused approach. Employees at Givebutter are encouraged to express their commitment to social causes, reflecting the company’s ethos.
This job is available remotely within the USA. It offers flexibility and the opportunity for candidates across the country to apply, expanding the talent pool.
The position is a full-time role, offering candidates a stable working arrangement with dedicated hours and responsibilities.
The Sr. Product Marketing Manager has a multifaceted role, focusing on various strategic aspects:
Positioning & Messaging: Candidates need to develop differentiated positioning and messaging that resonates deeply with the nonprofit audience. The goal is to create a strong market presence that connects with potential users effectively.
Go-to-Market Strategy: Lead the planning and execution of a go-to-market strategy that encompasses launch briefs, messaging documents, and cross-department coordination (including product, marketing, sales, customer success, and support).
Customer Feedback Loop: Leveraging insights from various departments will be crucial to influencing the product roadmap and improving positioning and messaging.
ICP and Personas: The role involves refining Ideal Customer Profiles (ICPs), personas, and customer journeys to define clear segments, guiding marketing campaigns effectively.
Cross-Functional Collaboration: The Senior Manager must foster collaboration among various functional groups to enable seamless coordination during product launches.
Candidates interested in this position must possess several key skills:
While the exact salary details aren’t provided, candidates should note that this role offers a bonus structure along with equity components, suggesting a potentially lucrative compensation package.
Benefits that the company provides include:
The Sr. Product Marketing Manager position at Givebutter is an excellent opportunity for individuals looking to impact the nonprofit sector positively. With a strong emphasis on strategic thinking and collaboration, it offers a mix of responsibility and the chance to drive significant product marketing initiatives. This role is well-suited for those with a solid background in product marketing and who are passionate about making a difference through their work.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.