Stack Influence: Digital Marketing Manager (Paid Media & Growth)

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Overview

Stack Influence is a venture-backed marketplace platform located in Miami, Florida, and specializes in automating collaborations between eCommerce brands and everyday social media creators. Known for its rapid growth and remote-first culture, Stack Influence is looking for a Digital Marketing Manager who can report directly to the Head of Growth. In this role, the ideal candidate will have experience with Google Ads and a keen understanding of the B2B market, coupled with a diverse skill set to assist in various marketing efforts.

Job Position

The position of Digital Marketing Manager is full-time (remote) and focuses primarily on Paid Acquisition. The successful candidate will take charge of B2B campaigns, optimizing them for high-quality lead generation, while also supporting the company's SEO strategy for their new website. This indicates a pivotal role in shaping the digital marketing efforts at Stack Influence, especially as it pertains to driving leads and enhancing the company’s online presence.

Required Skills

Before applying, candidates should ensure they meet the following key requirements:

1. Experience: Candidates should have between 2 and 4+ years of experience in digital marketing.

2. B2B Ads Proficiency: It is essential that the candidate has experience running ads for B2B companies, as this role emphasizes the understanding of lead quality versus quantity.

3. SEO Literacy: Familiarity with technical SEO best practices, enabling the candidate to assist with site migration effectively.

4. Technical Skills: The successful candidate must have expertise in the following tools:

• Google Ads Manager
• Google Analytics (GA4)
• Google Search Console
• AI tools (such as ChatGPT or Perplexity)

Preferred tools include HubSpot, Ahrefs (or Semrush), Webflow, and Zapier.

5. Mindset: Candidates should be avid learners and team players capable of spearheading new initiatives independently.

6. Bonus Points: While not mandatory, the following skills may give applicants additional advantages:

• Experience with e-commerce brands since Stack Influence primarily collaborates with them.

• Knowledge of influencer marketing platforms, understanding the nuances they present for an effective marketing strategy.

• Familiarity with various B2B marketing channels and experience managing PR campaigns, social media marketing, and outbound email campaigns, particularly with the focus on account-based marketing (ABM).

Salary

The salary for the Digital Marketing Manager position ranges between $60K to $80K CAD, which is competitive and reflects the candidate’s experience and expertise in the field.

Key Responsibilities

The responsibilities of this role include but are not limited to:

1. Google Ads & Paid Media:

• Campaign management focusing on building, optimizing, and scaling Google Ads for effective B2B lead generation.
• Collaborating on landing page strategy to improve quality scores and conversion rates.
• Analyzing data within Google Analytics 4 to track user behavior, attribution, and ROI.

2. SEO & Web Development Support:

• Assisting with updates to the new Webflow website including blog evolution, landing page creation and content updates while ensuring SEO best practices are upheld.
• Utilizing Ahrefs and Google Search Console for traffic monitoring and keyword identification.

3. Content Operations:

• Acting as a backup for the content team by managing blogging cadence, ad creation, and marketing material development when necessary.
• Using AI tools to research topics and draft blog posts, all while following quality standards and SEO criteria.

4. Marketing Operations:

• Supporting the HubSpot CRM for tracking leads throughout the funnel, generating reports, and assisting with related forms.
• Involvement in various marketing initiatives including newsletter and outbound email campaigns as well as integrating new ad channels.

• Setting up software automations using tools like Zapier and helping implement AI-driven marketing solutions.

Why Join Stack Influence?

Joining Stack Influence offers numerous advantages:

• Growth Potential: Direct reporting to the Head of Growth and interaction with C-suite executives, providing insight into high-level strategies.

• Variety of Work: There is a range of diverse tasks which go beyond mere ad management, ensuring broad experience in marketing.
• Use of Modern Tools: The team is equipped with current technologies (AI, Automation), enhancing efficiency in work processes.

• Impactful Contributions: Employees play a significant role in the company’s revenue generation, reflecting the importance of their work.

• Autonomy Within Role: The company promotes a results-driven workplace culture that allows creative freedom for innovative ideas.

• Remote Work Flexibility: With a fully remote team setup, employees are granted the liberty to orchestrate their schedules and work-from anywhere.

Overall, Stack Influence represents a compelling opportunity for marketing professionals eager to make an impact in a dynamic startup environment while growing their skill set.

This job offer was originally published on weworkremotely.com