TOTYM: Marketing Operations Manager (Embedded, DTC & Community)

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Overview

TOTYM is offering an exciting opportunity for a Marketing Operations Manager. This role allows you to step into a dynamic position with a growing DTC brand which mixes mythology-inspired plush toys with a collectible trading card game. As part of the TOTYM family, you will not just be another cog; this position is designed for someone looking for a comprehensive and immersive role. The brand emphasizes the importance of context, consistency, and execution in its business model.

Company Background

Headquartered in North Carolina, United States, TOTYM operates primarily in a remote capacity, welcoming applicants from LATAM, the Philippines, and other global regions. The company embodies creativity and innovation, so anyone joining the team must be prepared for a unique organizational culture.

Position Details

The job requires the Marketing Operations Manager to engage in a long-term, embedded role rather than a typical contractor position. This means that the individual will partake in the crucial day-to-day operations management across various marketing channels. The position is categorized as freelance, with working hours ranging between 30 to 40 hours per week. Compensation for this role is $2,500 to $4,000 per month, depending on the level of experience.

Responsibilities

You will have a vast array of responsibilities including but not limited to:

• Paid Advertising: You will be responsible for the execution of Meta ads, focusing on immediate tasks while planning for broader campaigns that might involve platforms such as YouTube and Reddit. Your role will entail campaign setup, strategic development, and monitoring performance closely.

• Game Store Outreach: Building relationships within the gaming community is vital. This includes outreach to local game stores, coordinating tournaments, and maintaining these crucial business relationships.

• Email Marketing: You will create newsletters, announcements, and other campaigns, ensuring effective segmentation between B2C and B2B communications with light performance tracking.

• Creator and Influencer Outreach: Managing affiliate relationships and tracking campaign participation will be key components of your role.

• Social Media Management: Scheduling and posting content while engaging with various platforms to maintain momentum. Light engagement will be necessary, although direct responses will be secondary.

• Search Engine Optimization (SEO): Optimizing for ecommerce and leveraging AI tools for improved discovery will be central to your functions as well.

  

• Marketing Tools Research: Understanding and recommending appropriate tools for CRM, outreach, and other marketing functions is essential for operational efficiency.

• General Marketing Execution: Supporting innovative initiatives while maintaining speed across various marketing channels will be a critical qualifier for your success in this role.

Success Metrics

What does success look like in this position? You will need to demonstrate effectiveness through:

• Quick execution of paid ads that respond to immediate needs while leveraging opportunities for further outreach.
• Tracking performance to ensure that initiatives are progressing smoothly and that campaigns are shipped on time without micromanagement.
• Visibility across marketing channels so that everyone involved is well-informed about the marketing status and metrics.

Required Skills

Candidates should possess a diverse set of skills, including:

• Proven experience as a marketing generalist or operator. Familiarity with managing multiple marketing channels is crucial.
• Hands-on experience with Meta ad campaigns, which is a core responsibility of this role.
• Strong proficiency in English, both written and spoken.
• An organized, proactive, and resilient nature to navigate the challenges of ambiguity and adjustments based on market feedback.
• An ability to work in a primarily asynchronous environment, with some overlap with U.S. Eastern Time for collaboration.
• Comfort in managing fast iterations and willingness to adapt.
• A determination to work independently without requiring constant instructions.

Working Model

This role is designed to be your primary professional focus and not something you juggle with multiple clients. The embedded approach signifies that relationships and commitments are built for a lasting impact. You may need to adapt to asynchronous communication and occasional live calls for planning and coordination. There is a required paid trial period to ensure that the fit is right both for you and for the organization before transitioning to a long-term engagement.

How to Apply

Interested candidates are encouraged to fill out the screening questions available through the application link provided. Be ready to showcase your past experiences and concrete examples of your skills as they relate to the responsibilities outlined above. This could be the chance to join a playful yet pioneering brand that is set to make waves in the DTC industry.

This job offer was originally published on weworkremotely.com