VERIA: Growth & Performance Marketing Manager (Google Ads Specialist)

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Overview

VERIA is seeking a Growth & Performance Marketing Manager with a specific focus on Google Ads specialization. This contract-based role is open to candidates from anywhere in the world. The company prides itself on fostering a culture centered around adventure, innovation, and purpose.

Company Culture

The work environment at VERIA is collaborative, embracing creativity and continuous growth. The organization prioritizes a customer-first mindset, which involves thoughtfully crafting products and experiences to meet the diverse needs of travelers and commuters alike. Key values include:

• Innovation & Continuous Improvement
• Solution and Initiative Mindset
• Customer-Centric Approach
• Team Collaboration & Open Communication
• Adaptability in a Fast-Paced Environment
• Passion for Travel, Adventure, and Personal Growth

Job Responsibilities

As a Google Ads Specialist, your primary duties will encompass:

• Planning, executing, and optimizing Google Search, Shopping, and Display campaigns.
• Performing keyword research, audience targeting, and competitive analysis.
• Implementing A/B testing, bid strategies, and landing page optimizations.
• Monitoring Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and conversion rates, making necessary adjustments to strategies.
• Providing weekly performance reports with actionable recommendations for campaign improvement.
• Collaborating closely with the internal marketing team to ensure alignment between paid strategies and brand positioning.

Required Skills and Qualifications

To be considered for this position, candidates must meet the following criteria:

• A minimum of 3 years of experience in managing and scaling Google Ads campaigns, demonstrating a successful track record of achieving at least 4x ROAS.
• Strong analytical capabilities with proficiency in Google Analytics and Google Tag Manager.
• Prior experience with e-commerce or DTC (Direct-to-Consumer) brands is regarded as beneficial.
• Ability to work independently while also collaborating effectively with the wider marketing team.
• An evident passion for data-driven decision-making and the nuances of performance marketing.

Work Hours

This position is designed for part-time involvement, requiring candidates to commit 15-20 hours per week. This allows for flexibility while maintaining a robust working relationship with the internal teams.

Application Process

Interested applicants are expected to undertake the following steps during their application:

• Submit a CV and Cover Letter: Your CV should detail your relevant experience, alongside a cover letter that explains your suitability for the role.
• Record a 3-Minute Loom Video Introduction: This video should succinctly cover the following points:
  • A brief introduction of yourself, including your background and what excites you about the position.
  • Highlighting key experiences and significant accomplishments in your career.
  • An analysis of your experience in the workplace and insights into trends or challenges within the industry.
  • Explain why you believe you are an excellent match for the requirements and values of VERIA.

Post-recording, ensure that the Loom video link is accessible and submit it along with your application materials to hiring@veriatravel.com.

Conclusion

This role represents an exciting opportunity for experienced marketing professionals looking to work in a dynamic, remote setting. If you are adept at managing Google Ads and are committed to achieving results in a team-oriented environment, applying to VERIA could be a significant career advancement. Don't miss the chance to become part of a company that values innovation and continuous improvement while helping to shape the travel experiences of thousands.

This job offer was originally published on weworkremotely.com