VERIA: Retention & Email Marketing Specialist

Related keywords: email marketing remote jobremote job work from anywhereremote job from anywhere

This page contains product affiliate links.

Introduction

VERIA is seeking a Retention & Email Marketing Specialist to enhance their customer lifecycle marketing efforts. This role is essential for driving customer engagement and increasing lifetime value (LTV) through targeted email and SMS marketing strategies. The position is open to candidates from anywhere in the world, promoting a flexible and inclusive work environment.

Company Culture

VERIA prides itself on a culture built around adventure, innovation, and purpose. The company encourages a customer-first mindset, whereby every product and experience is designed to cater to the modern adventurer and professional. They emphasize collaboration, creativity, and continuous growth, offering an environment where ideas are welcomed, and taking initiative is encouraged. The key values they uphold include:

• Innovation & Continuous Improvement
• Solution and Initiative Mindset
• Team Collaboration & Open Communication
• Adaptability in a Fast-Paced Environment
• Passion for Travel, Adventure, and Personal Growth

These values foster an engaging workplace for employees who thrive in such an atmosphere.

Responsibilities

As the Retention & Email Marketing Specialist, the following responsibilities await:

• Developing and executing various email and SMS marketing campaigns, covering flows and one-off sends.
• Setting up and optimizing automated flows such as welcome emails, abandoned cart reminders, post-purchase follow-ups, and re-engagement strategies.
• Segmenting audiences to ensure targeted personalization and increased engagement.
• Analyzing campaign performance through A/B testing and various analytics to improve conversion rates.
• Collaborating closely with the customer experience team and paid marketing teams to ensure alignment in messaging.
• Ensuring all email marketing efforts resonate with the overall brand messaging and storytelling.
• Creating and managing designs for email/SMS communications in Figma to guarantee brand consistency.
• Partnering with designers and developers to seamlessly execute marketing campaigns.
• Keeping up with industry trends to propose innovative lifecycle marketing strategies.

This role focuses on enhancing customer interaction through strategic and engaging marketing processes.

Required Skills

Candidates applying for this position should possess specific skills and experience, including:

• Proficiency in email and SMS marketing platforms such as Klaviyo or Postscript.
• Strong copywriting skills, with an ability to create messaging that leads to high conversion rates.
• An analytical mindset, along with a proven history of increasing average order value (AOV) and repeat purchase rates.
• Familiarity with DTC (Direct-to-Consumer) and e-commerce retention strategies.
• Experience in lifecycle marketing strategies, subscription models, or loyalty programs will be considered advantageous.
• Mandatory proficiency in Figma for managing email and SMS designs.
• Able to work in a cross-functional collaborative environment with teams in marketing, design, and product management.
• Strong attention to detail, coupled with excellent organizational and project management skills.

Application Process

Potential applicants should prepare the following to submit their application:

• A detailed CV and cover letter that showcases relevant experiences highlighting fit for the role.

• A 3-minute Loom video introduction covering:

  • Personal introduction: Name and background along with excitement for the position.
  • Work experience and achievements: Summarizing key roles and accomplishments.
  • Workplace analysis: Insights or trends in the industry which relate to their experience.
  • Self-assessment: Explaining how their skills match the requirements and values of VERIA.

Once recorded, applicants must ensure the video's privacy setting allows accessibility for reviewers and include the corresponding link with their submission.

Conclusion

In conclusion, the Retention & Email Marketing Specialist role at VERIA is an exciting opportunity for marketing professionals looking to impact customer engagement directly. With a supportive and innovation-driven culture, VERIA offers the right environment for individuals passionate about using their skills to enhance the customer experience. Candidates who meet the specified skill set can look forward to contributing to a team that reflects the values of adventure, innovation, and growth.

This job offer was originally published on weworkremotely.com