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The position of Vice President, Local Broadcast Sales is a critical executive role at Comscore, located in New York. The successful candidate will be primarily responsible for driving sales growth and currency adoption among major broadcast companies and local television stations. This role is highly preferred and targets those with significant experience to effectively tackle the challenges of local media.
The Vice President of Local Broadcast Sales will strategically manage assigned accounts while actively pursuing new business opportunities. Central to the role is the need to secure contract renewals and upsell Comscore products and services, particularly in the areas of cross-platform measurement.
The ideal candidate will be skilled in navigating the complexities of local measurement within the media landscape, ensuring they hold the ability to interact and build strong relationships with clients. This professional will be adept at communication and negotiation, possessing a mindset focused on winning outcomes.
The responsibilities associated with this position include:
Growing a book of business: The successful applicant will secure existing contracts while exploring upselling options for new products from Comscore.
Building relationships: Establishing and maintaining trusting relationships with key stakeholders at corporate and market levels. This includes regular communication through various channels, such as email, video conferences, and in-person meetings.
Sales monitoring: Managing the sales pipeline through Salesforce effectively and articulating performance metrics during sales meetings is essential.
Cross-functional collaboration: Coordinate with account managers, product teams, and marketing to create opportunities and resolve client challenges.
Candidates considered for this role must possess the following qualifications:
Experience: A minimum of 7+ years of experience in local television sales, agency buying, or media research industries is required.
Understanding of Comscore's solutions: Familiarity with Comscore measurement solutions is highly advantageous, alongside a solid understanding of media research and its practical application in achieving client goals.
Analytical skills: A strong analytical mindset will help in demonstrating the value of Comscore's products effectively.
Interpersonal skills: Candidates must demonstrate excellent account management capabilities, with the ability to foster trust within large and diverse client organizations.
Self-motivated: A proactive demeanor is necessary, combined with the ability to exceed set sales targets.
Travel: The position requires regular travel to meet clients, highlighting the need for availability and flexibility.
Technology requirement: Proficiency in MS Office applications and working knowledge of Salesforce.
Education: A college degree is required.
The expected On-Target Earnings (OTE) for this Vice President Sales position ranges between $185,000 and $260,000 per year. This competitive salary reflects both the responsibilities of the role and the skill set required.
Founded on principles of innovation and data analysis, Comscore is a recognized leader in cross-platform media measurement. Operating on a mission to provide insights essential for data-driven decisions, Comscore empowers organizations assisting them to quantify behavior and solidify business strategies confidently.
The company emphasizes five underlying values—Integrity, Velocity, Accountability, Teamwork, and Servant Leadership—which are manifested in all levels of operations and are integral to the company culture. Comscore is a trusted partner for planning, transacting, and evaluating media across diverse platforms, ensuring reliability and comprehensive measurement solutions.
For job seekers looking to step into an executive position with a leading media measurement company, applying for the Vice President of Local Broadcast Sales role at Comscore represents a compelling opportunity. With the promise of a challenging yet rewarding environment and a focus on fostering meaningful client relationships, this position aligns with those motivated by the evolving media landscape. Interested applicants should prepare to showcase their industry knowledge, negotiation prowess, and commitment to building robust, profitable partnerships.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
