The position available is for a VIP CRM Manager at the company GROWE.
Company Overview
GROWE is a dynamic organization focusing on customer relationship management within the iGaming industry. They prioritize teamwork, strategic goals, and efficient processes to ensure optimal performance and results.
Job Responsibilities
The VIP CRM Manager role involves several key responsibilities designed to enhance player engagement and retention. The main tasks include:
Strategic Planning: Prepare a monthly strategic calendar specifically for Casino and Sports customers.
Analytical Decision-Making: Utilize analytics to inform CRM decisions and planning.
Campaign Analysis: Conduct weekly assessment of campaign performance and profitability, ensuring that actions taken are data-driven.
Player Behavior Analysis: Analyze behaviors to create targeted segments and offers that align with playing styles.
Campaign Management: Plan, execute, and optimize daily campaigns focusing on player upselling, retention, and reactivation initiatives.
Collaboration: Work alongside content, design, and product teams to create engaging promotions that captivate the audience.
Multi-Channel Communication: Manage communications through various channels, such as Email, SMS, push notifications, and in-app messages.
Event Identification: Identify key Sports and Casino events that could be leveraged for targeted promotions.
Performance Tracking: Track and report on various CRM metrics, including retention, reactivation, churn rates, and campaign conversion rates.
A/B Testing: Conduct A/B testing to optimize CRM performance based on hypothesis-driven analysis.
Continuous Improvement: Use insights drawn from data to guide ongoing enhancements and strategic decision making.
Required Skills and Experience
Candidates looking to apply for this role need a blend of specific experience and personal attributes:
Experience: A minimum of 2+ years in a CRM, Retention, or Marketing role is essential. Experience in the iGaming industry would be a significant advantage.
VIP Segment Management: Proven experience managing VIP segments and implementing high-value retention strategies is crucial.
Tool Proficiency: Candidates should have proficiency in CRM tools, marketing automation platforms, and performance tracking tools.
Player Behavior Understanding: A solid understanding of player behaviors can greatly influence success in this role.
Language Skills: An upper-intermediate level of English in both written and spoken forms is required.
Personal Qualities
Aside from technical skills, GROWE appreciates personal attributes that enhance team performance:
Analytical Skills: Strong analytical and data interpretation skills are necessary for making informed strategic decisions based on the data.
Pressure Management: The ability to work efficiently under pressure and manage multiple deadlines is vital in this fast-paced role.
Communication Skills: Strong communication and presentation skills, enabling candidates to deliver compelling reports and proposals, are crucial.
Company Culture and Values
GROWE focuses on teamwork and collaboration, as reflected in their core values:
GROWE Together: The company perceives its team as its main asset, emphasizing collaboration to achieve common goals.
Drive Result Over Process: GROWE sets ambitious, measurable objectives that align with their overarching strategy, promoting a results-driven approach to success.
Position Location and Contract Type
The VIP CRM Manager position is offered as a full-time role, with the flexibility of being location-independent, allowing candidates to work from anywhere.
Salary Information
While specific salary details are not provided in the job description, candidates interested in this position are encouraged to seek that information from GROWE during the interview process to understand the compensation package associated with this role.
Conclusion
If you possess the required experience, skills, and are aligned with GROWE's values, consider applying for this exciting opportunity to join a progressive organization focused on enhancing player experiences in the iGaming industry. The VIP CRM Manager role is pivotal in driving player engagement and retention through strategic campaign management and data-driven insight.
This job offer was originally published on remoteOK.com
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