Viseven: Product Marketing Manager (B2B for life sciences/pharma/biotech)

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Company Overview

Viseven Group is a prominent global B2B MarTech service provider that has been empowering companies in the pharmaceutical and life sciences sectors since 2009. The company's primary mission focuses on delivering digital transformation and excellence through comprehensive end-to-end software and digital marketing services. Viseven's solutions are utilized by numerous top-tier pharma and life science companies, showcasing their influence in the industry. With a team of over 700 skilled professionals, Viseven emphasizes a diverse expertise in areas such as development, design, business analysis, project management, delivery, sales, marketing, and customer success. Their operational presence extends across more than 30 countries, including physical offices in locations such as Ukraine, Poland, Estonia, India, and the US.

Job Position and Responsibilities

The position being offered is for a Product Marketing Manager within a remote framework, allowing candidates to work from virtually anywhere in the world. This role is crucial as it involves translating industry trends into strategic positioning and influencing the product roadmap for Viseven.

The key responsibilities for this role include:

• Translating product capabilities into business outcomes that resonate with clients.
• Collaborating with cross-functional teams, including product development, sales, delivery, and digital marketing to execute effective marketing campaigns.
• Building and maintaining essential marketing materials like competitive battle cards, objection handling frameworks, and differentiation narratives.
• Positioning product bundles and pricing tiers tailored for various buyer segments.
• Developing frameworks for buyer personas to assist in decision-making processes across multi-stakeholder environments.
• Defining go-to-market (GTM) strategies for new product launches and market expansions.
• Establishing and nurturing relationships with key opinion leaders and pharma marketing executives.
• Providing critical support for RFP/tender responses, ensuring strategic positioning.
• Analyzing the results of marketing campaigns and making informed recommendations for future strategies.

Required Skills and Qualifications

Viseven is seeking candidates who can demonstrate proven experience as a Product Marketing Manager specifically within the B2B environment of life sciences, pharma, or biotech industries.

The following skills and experiences are essential for the role:

• A strong understanding of Ideal Customer Profile (ICP) definition, customer segmentation, and Jobs-to-Be-Done frameworks.
• Competitive positioning experience that has shown measurable impact on win rates or deal velocity.
• Proficiency in translating customer and market insights into clear product positioning and value propositions.
• Familiarity with product launches or GTM execution in B2B enterprise or mid-market segments.
• Experience coordinating launch efforts with product, sales, marketing, and customer success teams amid consistent messaging practices.
• A data-driven mindset capable of leveraging insights for actionable recommendations.

Compensation and Benefits

Viseven recognizes the significant contributions of its team members to achieving organizational goals. As a result, they offer a competitive benefits package that includes:

• Competitive Compensation based on regular performance reviews and career development assessments.
• Opportunities for career growth in a supportive atmosphere.
• Paid Time Off that includes 18 business days per year (increasing to 20 days after two years of service).
• Sick Leave provisions, allowing for four non-documented business days and twenty documented business days off per year.
• Family Leave of three paid days for important life events such as marriage, childbirth, or bereavement.
• Comprehensive medical insurance coverage for all employees.
• English courses and other learning opportunities to enhance language skills.
• Participation in professional development initiatives such as forums and conferences.
• Regular corporate events and team-building activities.
• A comfortable and well-equipped workplace with the option to work remotely.

Conclusion

The Product Marketing Manager position at Viseven offers a unique opportunity to be part of a progressive team within the growth-oriented sectors of pharma and life sciences. Candidates interested in contributing to a company at the forefront of digital transformation are encouraged to consider applying. With competitive compensation, a strong professional environment, and a focus on career growth, Viseven represents an attractive choice for job seekers in marketing roles.

This job offer was originally published on weworkremotely.com