Web Development Specialist

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Overview

The Web Development Specialist position at Marketers in Demand focuses on building and maintaining marketing websites and landing pages specifically for B2B technology clients. The role is hands-on and includes working across three primary platforms: WordPress, HubSpot CMS (COS), and Webflow. The job requires proficiency in building custom themes and integrating modern technologies to enhance web performance.

Key Responsibilities

The primary responsibilities for this role include:

• Building and maintaining client sites across WordPress, HubSpot CMS, and Webflow.
• Developing custom WordPress themes, blocks, and layouts powered by ACF.
• Creating HubSpot CMS templates, modules, and themes using HubL.
• Constructing Webflow sites with well-structured CMS collections and reusable components.
• Translating Figma designs into responsive, pixel-accurate web pages.
• Integrating third-party APIs, including HubSpot, Salesforce, Stripe, and Airtable.
• Building and connecting forms, lead routing systems, and automating flows across CRM and marketing tools.
• Utilizing AI-assisted build platforms such as Lovable, Replit, v0, Cursor, and Bolt to expedite the development process.
• Implementing analytics, conversion tracking, and tag management systems like Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Optimizing web performance for Core Web Vitals, accessibility, and fundamental SEO practices.
• Collaborating with designers, strategists, and paid media specialists to ensure timely delivery of projects.

Required Skills

Candidates applying for this position should possess the following skills and qualifications:

• Strong hands-on experience with WordPress, including custom themes and common page builders.
• Proficiency in HubSpot CMS / COS, focusing on templates, modules, and themes built with HubL.
• Solid experience with Webflow, particularly in managing CMS, interactions, and structured builds.
• Competence in HTML, CSS, JavaScript, and PHP.
• Ability to integrate with REST and GraphQL APIs, including handling of authentication and debugging payloads.
• Familiarity with analytics platforms and conversion tracking mechanisms.
• Self-management capabilities to juggle multiple projects while meeting deadlines.

Nice-to-Have Qualifications

While not mandatory, the following qualifications are beneficial:

• Familiarity with B2B or technology brands, which may help in understanding client needs.
• Experience with Next.js or React for potential custom builds outside the standard platforms.
• Knowledge of low-code automation tools like Zapier, Make, or n8n.
• Light backend or serverless experience would be an asset, focusing on API routes, edge functions, and custom endpoints.
• Familiarity with headless CMS platforms like Sanity or Contentful.
• Previous experience in building reusable component libraries or template systems.

Work Ethos

The ideal candidate is characterized as a pragmatic builder who is well-versed in WordPress, HubSpot, and Webflow. It is essential for candidates to treat APIs as crucial tools rather than last resorts. Job seekers should be quick learners and proactive in reaching for a CMS or a custom integration when required, and should not shy away from utilizing rapid prototyping platforms like Lovable or Replit.
Reliability, speed, and strong instincts regarding which platform to use in varying contexts are crucial for success in this position.

Salary Information

Unfortunately, the job posting does not provide specific information regarding the salary for this position. Candidates are encouraged to inquire about compensation during the application process or interview.

Conclusion

In conclusion, this position at Marketers in Demand presents a challenging yet rewarding opportunity for web developers looking to work in a remote setting. With a focus on building and integrating marketing websites for B2B clients, the role promises to engage skilled individuals in a dynamic work environment that emphasizes performance, collaboration, and modern web practices. Job seekers equipped with the necessary experience and a proactive approach should consider applying to take on this exciting challenge.

This job offer was originally published on remoteOK.com