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Brafton, a prominent content marketing firm with offices across Boston, London, and Sydney, is seeking a Web Projects Lead for a remote position in Canada. The company thrives on raising expectations regarding marketing content and focuses on developing effective strategies tailored for client needs. This is a full-time contract role aimed at candidates across Canada.
The Web Projects Lead will play a crucial role within the UX team, overseeing website redesign projects. To excel in this position, the candidate must blend client insights with industry best practices, ensuring the creation of websites that are both goal-oriented and user-friendly.
The responsibilities of the Web Projects Lead encompass several important tasks:
Analyze site analytics to craft informed website redesign strategies.
Develop and enhance site navigation alongside information architecture.
Conduct content audits, providing a Keep-Update-Delete analysis based on strategic goals.
Design and create website content using platforms like Elementor, WPBakery, Hubspot, Webflow, etc.
Review mockups focusing on User Experience (UX) and Conversion Rate Optimization (CRO).
Ensure that new websites align with client branding and messaging.
Communicate requirements and action items clearly with stakeholders.
Collaborate with the Project Manager and other team members to streamline the redesign process.
Implement A/B and multivariate testing to optimize user interactions.
Lead tasks associated with UX, Market Research, and Brand Consultancy.
In addition to the above, the Web Projects Lead may be involved in:
The role requires task execution and support on consultancy projects. Tasks may include:
Working under deadlines to produce high-quality, on-brand work.
Engaging with design and development teams during website redesigns.
Participating in peer-review processes with consulting team members.
Collaborating to ensure the clarity of project details and adherence to deadlines.
Candidates interested in this position should meet the following qualifications:
A Bachelor's degree is preferred.
Ideally, candidates should have at least two years of relevant work experience.
Exceptional written and verbal communication skills are crucial.
Candidates should be proficient with spreadsheets and detailed data analysis.
Familiarity with the digital search landscape and content marketing trends.
Knowledge of website design and best UX practices is essential.
Proficiency in WordPress and other content management systems (CMS) is required.
This role is remote, allowing for flexibility in work hours, yet candidates must provide their own hardware and ensure a stable internet connection. The breakdown of time expected is:
Brafton promotes an inclusive work environment and is an Equal Opportunity employer. They comply with all applicable employment laws pertaining to recruiting, hiring, promotions, and employee treatment.
The position of Web Projects Lead at Brafton offers an engaging opportunity for professionals aiming to thrive in the content marketing space. Given the role's emphasis on web redesign and UX improvements, qualified candidates with a passion for digital marketing and project management will find fulfillment in this role. The firm, known for its commitment to high-quality content strategies, provides a supportive environment conducive to personal and professional growth. This position not only allows individuals to enrich their skill sets in digital marketing but also offers a stage to lead and innovate within the industry.
This job offer was originally published on himalayas.app
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