Web Projects Lead - remote Canada

Related keywords: ux remote jobremote job bostonremote job canada

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Overview

Brafton, a prominent content marketing firm with offices across Boston, London, and Sydney, is seeking a Web Projects Lead for a remote position in Canada. The company thrives on raising expectations regarding marketing content and focuses on developing effective strategies tailored for client needs. This is a full-time contract role aimed at candidates across Canada.

Job Summary

The Web Projects Lead will play a crucial role within the UX team, overseeing website redesign projects. To excel in this position, the candidate must blend client insights with industry best practices, ensuring the creation of websites that are both goal-oriented and user-friendly.

Key Responsibilities

The responsibilities of the Web Projects Lead encompass several important tasks:

  • Analyze site analytics to craft informed website redesign strategies.

  • Develop and enhance site navigation alongside information architecture.

  • Conduct content audits, providing a Keep-Update-Delete analysis based on strategic goals.

  • Design and create website content using platforms like Elementor, WPBakery, Hubspot, Webflow, etc.

  • Review mockups focusing on User Experience (UX) and Conversion Rate Optimization (CRO).

  • Ensure that new websites align with client branding and messaging.

  • Communicate requirements and action items clearly with stakeholders.

  • Collaborate with the Project Manager and other team members to streamline the redesign process.

  • Implement A/B and multivariate testing to optimize user interactions.

  • Lead tasks associated with UX, Market Research, and Brand Consultancy.

In addition to the above, the Web Projects Lead may be involved in:

  • Conducting surveys and analyzing the resulting data.
  • Persona development through client interviews.
  • Consultations on branding, style guidance, and product naming.
  • Reviewing YouTube channel branding, focusing on customer journey and CRO.

Task Execution and Support

The role requires task execution and support on consultancy projects. Tasks may include:

  • Completing assigned deliverables under the supervision of the Chief Services Officer (CSO).
  • Working under deadlines to produce high-quality, on-brand work.



  • Engaging with design and development teams during website redesigns.

  • Participating in peer-review processes with consulting team members.

  • Collaborating to ensure the clarity of project details and adherence to deadlines.

Qualifications and Skills Required

Candidates interested in this position should meet the following qualifications:

  • A Bachelor's degree is preferred.

  • Ideally, candidates should have at least two years of relevant work experience.

  • Exceptional written and verbal communication skills are crucial.

  • Candidates should be proficient with spreadsheets and detailed data analysis.

  • Familiarity with the digital search landscape and content marketing trends.

  • Knowledge of website design and best UX practices is essential.

  • Proficiency in WordPress and other content management systems (CMS) is required.

Work Environment

This role is remote, allowing for flexibility in work hours, yet candidates must provide their own hardware and ensure a stable internet connection. The breakdown of time expected is:

  • 70% independent consulting work
  • 20% communication with clients and internally
  • 10% miscellaneous tasks

Equal Opportunity Employment

Brafton promotes an inclusive work environment and is an Equal Opportunity employer. They comply with all applicable employment laws pertaining to recruiting, hiring, promotions, and employee treatment.

Conclusion

The position of Web Projects Lead at Brafton offers an engaging opportunity for professionals aiming to thrive in the content marketing space. Given the role's emphasis on web redesign and UX improvements, qualified candidates with a passion for digital marketing and project management will find fulfillment in this role. The firm, known for its commitment to high-quality content strategies, provides a supportive environment conducive to personal and professional growth. This position not only allows individuals to enrich their skill sets in digital marketing but also offers a stage to lead and innovate within the industry.



This job offer was originally published on himalayas.app

Brafton

Canada

Project Management

Full-time

February 3, 2025

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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.