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WEX is seeking a Product Marketing Manager (PMM) dedicated to their Corporate Payments solutions, particularly focusing on the Embedded Payments portfolio. This position is ideal for someone who is customer-obsessed and aims to own the strategic direction of the company’s offerings within this sector. The PMM will be pivotal in determining how WEX positions these offerings in the market and how to communicate their value effectively to drive adoption amongst key audiences such as Treasurers, CFOs, and technical influencers like Developers and CTOs.
The role includes several key responsibilities that outline the expectations for the position:
Own positioning, messaging, and go-to-market (GTM) strategy. This involves defining the messaging pillars and value propositions that resonate with Payments audiences.
Translate technical capabilities like virtual card integrations and Payment APIs into compelling market narratives. The ability to convert complex concepts into clear and understandable messaging is crucial.
Utilize insights from customer and market research to sharpen WEX’s differentiation within the Payments industry. This could include primary and secondary research techniques like customer interviews.
Lead the cross-functional go-to-market efforts for the Embedded Payment portfolio. This includes overseeing the launch of product features and advocating enhancements for API functionality, ensuring that new developments are well-integrated into existing offerings.
Build effective adoption programs that facilitate quick onboarding for Payments customers, allowing them to see the value from the start.
Enable sales and marketing teams by creating sales enablement materials and continuously providing updates and competitive insights. This will empower the sales force to position WEX effectively in the market.
Collaborate with the marketing team on campaigns designed to drive customer acquisition and product adoption.
Candidates for this position should meet certain qualifications and experience levels:
A minimum of 5+ years of relevant work experience, with at least 2+ years specifically in product marketing or similar roles, particularly in B2B SaaS, fintech, or payments-related fields.
Experience in building go-to-market strategies, crafting messaging, and producing enabling content for sales.
Strong analytical and research skills are essential, with a proven track record of validating assumptions and garnering meaningful insights from data.
Excellent written and presentation skills. The ability to create clear and engaging content is critical for success.
Experience in marketing to technical audiences.
Candidates should possess a Bachelor’s degree in marketing, business, communications, or a related field.
The ideal candidate should demonstrate several key attributes, such as:
A data-driven mindset that reflects a strong focus on metrics and measurable outcomes.
A customer-oriented approach backed by insight, empathy, and an understanding of the Payments domain.
The ability to communicate complex ideas simply and effectively, fostering clarity among stakeholders.
A collaborative, yet decisive approach, knowing when to engage stakeholders and when to act independently.
WEX offers a competitive salary range for this position, ranging from $94,000 to $125,000 annually. The actual pay will depend on qualifications, skills, experience, and proficiency in the role. WEX's total compensation package includes:
Commission opportunities for eligible sales positions.
A bonus structure for non-sales roles on a quarterly or annual basis.
Comprehensive benefits, which encompass health, dental, and vision insurances, retirement savings plans, paid time off, health savings accounts, flexible spending accounts, life insurance, disability insurance, and opportunities for tuition reimbursement. These benefits aim to support the personal and professional well-being of employees.
In conclusion, the Product Marketing Manager position at WEX presents a valuable opportunity for those who are eager to contribute strategically to the Corporate Payments sector. The robust compensation and comprehensive benefits package further enhances the appeal of this role. Candidates looking to venture into a data-centric marketing role within a forward-thinking company are encouraged to apply and explore how they can make a meaningful impact in the Payments industry.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
