Paid Marketing Director

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Empowering Creatives at Envato

Envato exists to support and empower creative professionals around the world, from web developers and graphic designers to marketers and videographers. The company's mission is to be the ultimate destination for creative assets, offering a platform where creators can bring their projects to life and earn a living doing what they love. As a rapidly scaling global business, Envato strives to blend purpose with profit and is dedicated to making a positive impact on communities, with the status of a certified B Corporation.

Envato embraces work flexibility, allowing roles to be based anywhere in Australia or New Zealand, with most work being conducted remotely. The company values connectivity among its global team and has established ways of working to support and encourage this culture.

About the Role

The Paid Marketing Director is a strategic leader responsible for the global paid media agenda, encompassing the planning, execution, and optimization of paid marketing initiatives. This role includes oversight of customer acquisition, performance marketing, brand marketing campaigns, and leading a global team of paid media experts. The director collaborates across various departments, including Marketing, Design, Product, and Analytics, to ensure cohesive user experiences across all marketing channels and products.

Responsibilities

• Develop and oversee the overall paid marketing strategy aligned with the company's goals.
• Manage paid marketing campaigns across numerous platforms.
• Strategically allocate budgets to maximize ROI and meet KPIs.
• Deploy data-driven insights for optimization.
• Keep up-to-date with industry trends and apply innovative strategies to stay competitive.
• Lead and mentor the team of paid media professionals.
• Foster a collaborative and innovative work environment.
• Influence and guide cross-functional leaders in strategic initiatives.
• Promote a culture of hypothesis-driven testing.

Knowledge & Experience

The role requires a Bachelor’s degree in a relevant field and at least 7 years of experience in paid marketing, with a history of strategic leadership and managing large budgets. Proficiency in various paid media platforms and analytics, as well as strong team management and communication skills, are key. An understanding of Programmatic, Marketing Automation, and SEO is also highly regarded.

Benefits

Envato offers full remote work flexibility, tech equipment, work-from-home allowances, paid parental leave, performance bonuses, learning budgets, an Envato Elements subscription, and a comprehensive assistance program for wellbeing.

Our Culture

Envato prides itself on its B Corp certification, leadership in flexible working, support for working parents, and commitment to charitable contributions, reflecting its sustainable success and strong global team ethos.

This job offer was originally published on Jobicy

Resources

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