Senior SEO Specialist

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Join the Upfeat team as a Senior SEO Specialist and help lead our growing online presence. Apply your skills in technical SEO, content creation, and data analysis.

Overview of Upfeat

Upfeat has established itself as a significant player in the online shopping deals arena, striving to lead in customer savings. With a combination of technical prowess and sharp business insight, Upfeat has successfully expanded into 5 global markets and established partnerships with 20 websites. The company celebrates a robust user base of 40 million unique users and is poised for further growth.

Upfeat cultivates an open, remote-first workplace ethos, dedicating itself to learning and embracing innovative ideas and technologies. Their achievements include a second consecutive appearance in the Globe and Mail Report on Business as one of Canada’s Top Growing Companies. Moreover, Upfeat has been ranked in the Deloitte Technology Fast 50 and recognized in the Deloitte Technology Fast 500 list.

Senior SEO Specialist Role

The Senior SEO Specialist at Upfeat will take a dual approach, focusing on on-page technical analysis and audits, as well as collaborating with content teams for content gap analysis, keyword research, and content alignment with Google's guidelines for quality and user-focused information. This role involves working with various internal teams to ensure the implementation of SEO best practices.

Key Responsibilities

  • Conduct regular content gap analysis and keyword research to inspire new content initiatives.
  • Keep track of competitors and adjust strategies accordingly within the coupon landscape.
  • Address Google algorithm updates and make site and content modifications to stay in tune with SEO advancements.
  • Act as an SEO expert within the company, guiding projects and integrating SEO best practices at a larger scale.
  • Establish clear goals and use analytics to monitor these goals.
  • Spot SEO growth opportunities through technical audits and comprehensive research.
  • Develop SEO reports and scale successful strategies based on their performance.
  • Employ no-code/automation tools and AI for various SEO tasks.
  • Handle other duties as necessary.

Qualifications & Experience

  • At least 3 years of high-level SEO experience, specifically within the eCommerce/online savings industry.
  • Past management of SEO strategy for a website with over 1 million organic traffic per month.
  • Proficient in data analysis, with a strong emphasis on using quantitative data for decision-making and pattern recognition.
  • Skilled in process documentation and the use of automation tools.
  • Excellent communication and problem-solving skills.
  • Detailed knowledge and hands-on experience in SEO strategy, technical SEO, and creating revenue-driven SEO content.
  • Expertise with various SEO and analytics tools like Google Analytics, Google Webmaster Tools, Ahrefs, SEMrush, and others.
  • A history of boosting website health, increasing Domain Authority (DA), and securing a rise in non-branded website visits.
  • Familiar with no-code tools and the no-code space in general.

Application Notice

Upfeat celebrates diversity and is actively thriving with a diverse team. While all applicants are appreciated, only those selected for an interview will be reached out to.

This job offer was originally published on Jobicy


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March 5, 2024


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