Binary & Co: Digital Advertising Account Manager

Related keywords: account manager remote jobdigital marketing remote jobmarketing manager remote job

Job Title

Digital Advertising Account Manager at Binary & Co

Company Overview

Binary & Co is a distinctly people-first lead agency based in Vancouver, Canada. They emphasize striking a balance between strategy and execution in digital marketing, focusing not only on achieving goals but also on creating meaningful impacts for their clients. The company is actively seeking a Digital Advertising Account Manager to support its growing client base.

Job Summary

This job is described as anything but a traditional 9 to 5 role. The Digital Advertising Account Manager position is both flexible and adaptable; the employee will have substantial autonomy over their work hours and the location from which they operate. As a result, candidates must be proficient in working independently while also being communicative and responsive to clients and the internal team.

Responsibilities

The daily responsibilities include:

• Managing client relationships and effectively servicing client accounts.
• Setting up and optimizing ad accounts for clients.
• Updating ads, adjusting campaigns, bid strategies, and overall account optimization.
• Generating dashboard reports using tools like Data Studio or Google Sheets.
• Conducting client meetings via Google Meet to discuss performance metrics and outline actionable next steps.

Required Skills

Hard Skills

To excel in this role, candidates should possess the following hard skills:

• 4-5 years of experience in setting up and managing digital advertising accounts, including platforms like Google Ads, Bing Ads, Meta Advertising, and LinkedIn Advertising. Proficiency in programmatic advertising is a plus but not mandatory.
• Strong knowledge of Google Analytics, including account setup and analysis.
• Familiarity with Google Tags Manager, particularly regarding tag implementation and event tracking.
• Understanding of marketing automation and email systems like HubSpot, Pipedrive, and Bigin.
• Proficiency in Google Data Studio or other API-based reporting systems.
• Some experience with tools like Zapier for API integration.
• Competence in using Google apps (Gmail, Sheets, Docs, Slides) and project management tools (like Basecamp and Trello).

Soft Skills

In addition to technical skills, candidates should demonstrate the following soft skills:

• A professional and can-do attitude, which includes a proactive approach to work.
• Strong communication skills that allow for the clear explanation of complex ideas to varied audiences.
• The ability to interact effectively with all levels of management.
• Capable of effectively self-managing time and work responsibilities, anticipating tasks that need attention without directive oversight.
• A genuine desire to produce high-quality work, signifying that the candidate not only seeks employment but also wants to make a difference.

Salary and Benefits

While specific salary details aren't heavily emphasized, the company offers competitive pay or a contractor's fee based on the employee's preferences. Additional benefits include:

• A flexible work schedule, fully remote, allowing employees to work from nearly any location at any hour.
• Four weeks of paid vacation as well as unlimited discretionary time off, providing ample opportunity for work-life balance.

Company Culture

Binary & Co fosters a work culture that values the right fit Beyond financial compensation. They emphasize the importance of critical thinking in digital marketing—advising clients on the most effective use of their marketing budget, rather than merely running advertising without a structured assessment.

The company encourages its employees to inquire “why” and “how”, stimulating curiosity and an analytical mindset regarding performance metrics and advertising efficacy. They value individuals committed to excellence in the work they undertake.

Ideal Candidate

The ideal candidate for the Digital Advertising Account Manager role is someone who sees code as a means to create impact rather than just perform tasks. Binary & Co seeks employees who are enamored with the art of digital marketing, not just in achieving results but in doing so in a thoughtful, strategic manner.

Conclusion

This role is perfect for someone eager to take ownership of their responsibilities and is looking for a supportive, flexible work environment where creativity and critical thinking thrive. With Binary & Co, employees have the opportunity to flourish and grow in their careers while making a significant impact on the digital landscape. Applications can be submitted through the company website, with further details available through the posted link.

This job offer was originally published on weworkremotely.com