ClickGUARD Inc.: SaaS Marketing Manager

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Overview

ClickGUARD Inc. is seeking a Senior SaaS Marketing Manager to join their rapidly growing remote team. The successful applicant will lead product marketing strategies and oversee how the SaaS platform is positioned, launched, adopted, and scaled in the market. Integrating various teams such as Product, Marketing, Sales, Customer Success, and Partnerships, this role aims to translate innovative product features into defined customer value and measurable business results.

Responsibilities

The role encompasses a broad range of responsibilities, categorized into several key areas as follows:

Marketing Strategy, Planning & Leadership

The applicant will be responsible for defining and executing an end-to-end marketing strategy that aligns with the company's goals. This involves creating clear annual and quarterly plans, unifying various marketing functions such as product marketing, lifecycle marketing, campaigns, and partnerships under a cohesive roadmap. The individual will also lead and mentor a marketing team and collaborate effectively with external stakeholders.

Go-To-Market, Growth & Lifecycle

A vital aspect of the role includes leading go-to-market strategies for new product launches and feature releases. The successful candidate will drive product adoption, engagement, and retention through targeted messaging and positioning. Furthermore, the manager will ensure effective communication throughout the customer lifecycle, from onboarding to retention strategies. Collaboration with Sales and Customer Success teams is crucial for aligning acquisition and retention strategies.

Product, Market & Customer Insights

The candidate will analyze market trends and customer behaviors, translating these insights into compelling messaging strategies. Close collaboration with the Product team is necessary to maintain feedback loops, aiming to deliver narratives that resonate with customers while ensuring internal teams are aligned with customer needs.

Campaigns, Affiliates & Partnerships

The role will involve planning and executing dynamic, multi-channel marketing campaigns that could encompass paid advertising, social media, email marketing, and webinars. Overseeing affiliate marketing initiatives will also be part of this role, with an emphasis on expanding product visibility and partnerships to enhance distribution and adoption. Budget management will be essential to ensure efficient use of resources across all marketing initiatives.

Performance, Analytics & Brand Enablement

The Marketing Manager will own reporting, analytics, and performance measurement across all marketing functions related to products. They will define KPIs and develop dashboards that measure impact and return on investment (ROI) while ensuring that marketing communications are consistent with the overall product positioning and messaging frameworks.

Required Qualifications

Applicants are expected to have the following qualifications:

• A Bachelor’s degree in Marketing, Communications, Business, or a related field.
• A minimum of 7+ years of experience in B2B/B2C marketing with familiarity in SaaS growth dynamics, including aspects like activation, retention, and customer expansion.
• Strong expertise in marketing analytics and effective ROI measurement.
• Proficiency in C1+ English for both written and verbal communication.
• Familiarity with system-driven workplaces, particularly tools like ClickUp and HubSpot.
• Experience with digital content marketing and social media is beneficial.
• Strong leadership abilities, along with proficient project management skills, are highly desired.
• A genuine passion for ClickGUARD’s mission and engagement with target audiences will set candidates apart.

Benefits

ClickGUARD offers several attractive benefits aimed at enhancing employee satisfaction and productivity. These include:

• A competitive salary.
• Personalized work that aligns with one’s lifestyle and personality.
• Flexible working hours and vacation policy, allowing employees to meet their personal needs.
• Any necessary equipment/software to effectively perform job responsibilities will be provided.
• The ability to work from any location, as the company operates remotely.

Ideal Candidate

The ideal candidate should bring verified experience in growth marketing within the SaaS field. A deep passion for marketing and its influence on users and markets will significantly enhance the potential for success in this role.

How to Apply

Interested candidates who feel they meet these criteria are encouraged to submit formal applications through the specified process outlined in the job listing. The company values diversity and ensures equal opportunity employment without consideration of sex, gender identity, sexual orientation, race, age, or any other characteristic. Notably, the company is currently not accepting applications through recruitment agencies.

This job offer was originally published on weworkremotely.com