Content Marketing Manager, Organic Growth (SEO & AEO)

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Introduction

RevenueCat, a prominent company known for transforming the in-app subscription experience, is on the lookout for a Content Marketing Manager. The position involves leading the narrative and communication strategy for the company, contributing to its reputation as a trusted voice in the app economy. As a part of a remote-first team of over 150 individuals spread across more than 25 countries, candidates can expect a dynamic work environment guided by core values including Customer Obsession and Always Be Shipping.

Role Overview

In this role, the Content Marketing Manager will focus on shaping the external narrative of RevenueCat and owning how the company is perceived in the marketplace. The individual will be responsible for producing industry commentary, company communications, and social media presence. The goal is to ensure that RevenueCat consistently showcases a clear, opinionated voice that resonates with developers, founders, and other stakeholders within the app ecosystem.

Responsibilities

The ideal candidate will undertake a variety of tasks including:

• Industry Commentary & Reactive Content: Crafting timely responses to significant events in the app ecosystem, such as policy changes and monetization shifts, to establish RevenueCat as a thought leader in the industry.
• Company Communications & Amplification: Managing external communications for key milestones and product launches, ensuring that messaging aligns with RevenueCat’s overall narrative.
• Social Voice & Presence: Writing engaging content for social platforms that establishes RevenueCat’s reputation and drives follower engagement.
• Voice & Narrative Consistency: Ensuring that all content published by RevenueCat maintains a consistent tone and style that appeals to its target audience.

Key Qualifications

Candidates applying for this position should possess the following skills and experience:

• Experience: A minimum of 7 years in content marketing, brand communications, or editorial roles, showcasing both strategic thinking and writing expertise.
• Writing Skills: Exceptional writing abilities, capable of producing sharp industry commentary as well as polished corporate announcements.
• Narrative Mindset: Understanding how a company’s story is told across various platforms and touchpoints.
• Knowledge in App Ecosystem: A solid grasp of the app ecosystem, developer tools, and relevant B2B/tech trends.
• Content Distribution: Experience in amplifying content to maximize its reach and impact.
• Comfort with Data: Capability to interpret data and translate findings into compelling narratives or social media posts.

Adding Value to RevenueCat

Within the first month, the new hire is expected to get acquainted with RevenueCat’s voice and start publishing reactive pieces based on industry developments. Over the first three months, they should establish a consistent cadence of commentary to enhance RevenueCat's reputation, while accomplishing tasks such as executing company communications and extending the reach of product launches.

Over the next six months, success will be measured by the establishment of a crucial consultative role for internal communications, rapid production of relevant commentary, and meaningful growth in social engagement. After 12 months, the goal is to have RevenueCat recognized as a key voice in the app economy and to implement structured processes for company communications.

What RevenueCat Offers

RevenueCat provides attractive benefits for their employees:

• Equity: Competitive equity packages in a well-funded, fast-growing startup.
• Flexible Remote Work: A fully remote working environment that allows flexibility in scheduling.
• Time Off: Suggested 4-5 weeks off yearly to recharge both physically and mentally.
• Workspace & Learning Stipend: A generous setup stipend of $2,000 USD for workspace improvements and $1,000 annual for continuous learning opportunities to foster personal and professional growth.

Conclusion

The role of Content Marketing Manager at RevenueCat is designed for a skilled professional who is passionate about shaping narratives within the tech industry. With substantial responsibilities involving strategic storytelling and communication, this position is integral to enhancing RevenueCat’s external presence. Candidates seeking a dynamic, remote role that emphasizes innovation, creativity, and impact within a recognized leader in subscription technology will find this opportunity alluring.

This job offer was originally published on jobicy.com