Related keywords: remote job europeremote job marketingonline remote job part time
The role of Head of Marketing at saas.group presents an exciting opportunity for individuals with a strong background in growth marketing, particularly in the SEO space. This position is part of the Seobility team, a well-established brand that has demonstrated impressive growth since joining saas.group in 2022. The company aims to enhance its brand presence significantly by expanding its marketing strategies and methodologies. With over 800,000 users and an impressive portfolio, Seobility is on a trajectory for continued success and seeks a knowledgeable head to spearhead its marketing efforts.
As the Head of Marketing, you will be leading Seobility's marketing strategy across all channels, including both online and offline. This involves:
Ownership of the full marketing strategy, which encompasses a yearly six-figure PPC spend alongside management of freelancers and project investments.
Developing a product-led growth strategy aiming to boost user acquisition beyond current Google organic traffic sources. You will need to establish durability in acquiring users while focusing on sustained growth rather than temporary spikes.
Leading and developing a small in-house team, typically comprising 2-3 senior marketers. Your responsibilities in leadership will include providing strategic direction, coaching, ensuring clear priorities, and maintaining a steady workflow that leads to successful project delivery.
Identifying and launching at least one new growth channel or partnership initiative within the first 3-6 months of taking on the role. Effective and trusted leadership will be crucial during this early period.
Taking complete ownership of upcoming feature launches, ensuring that they result in measurable user acquisition and positive customer engagement.
For this position, candidates should possess several core skills that will allow them to thrive in a dynamic and evolving marketing landscape:
Generalist growth marketing background: You should be able to connect various channels and data points effectively, showing creativity in your approach while delivering results despite the conditions.
Expertise in SEO: Since Seobility operates within the SEO tools sector, a deep understanding of SEO strategies and trends is essential. You should be competent enough to lead development and innovation in this space to effectively position the product.
AI proficiency: As the marketing landscape increasingly leans towards automation and AI tools, familiarity with AI applications in marketing will be beneficial. Candidates should be capable of utilizing tools, automating repetitive tasks, and leveraging AI to enhance marketing efficiency.
Effective communication and relationship-building skills: A key element of this role is engaging with stakeholders, representing Seobility effectively in the SEO community, and managing relationships without relying on hierarchical authority.
Budget management experience: Candidates should have a proven track record of handling significant marketing budgets and making decisions that prioritize business impact.
While specific salary figures are not explicitly mentioned in the job listing, it is noted that salary ranges are location-adjusted and target local market medians. This is an important factor as it indicates that compensation is competitive and transparent. Candidates can expect that salary discussions will take place before their first interview, ensuring they have adequate information to consider the opportunity.
Seobility embraces a remote-first philosophy, allowing employees the flexibility to work from various locations as long as their hours align significantly with the Central European Time (CET) zone. The organizational culture is regarded as high-trust with minimal bureaucracy enabling efficient workflows. Employees are encouraged to tackle challenges in their own manner while being supported by their peers, fostering a flexible and autonomous environment.
Leadership style within the team emphasizes empathy, structure, and timely delivery, allowing for swift movement toward project completion without getting bogged down by process-related hurdles.
This role comes with the potential for immense professional growth and the chance to make a real impact on Seobility's ongoing development in the marketing domain. Applicants seeking to join a community of dynamic SaaS professionals and contribute meaningfully to a well-regarded company should consider applying for this exciting opportunity. Diversity and inclusion are heavily prioritized within the workplace, reflecting a commitment to equal opportunities across various dimensions.
If you are ready to embrace this challenge and bring your marketing expertise to Seobility, saas.group looks forward to your application in this vital leadership role.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
