Descript: Content Strategist

Position Overview

Descript is seeking a Content Strategist, who will play a pivotal role in shaping the company's content strategy to increase brand awareness and drive demand generation. This full-time position can be performed remotely or from the company's headquarters in San Francisco, CA. The selected candidate will be responsible for developing a comprehensive content system that aligns with Descript's brand vision and leverages user data for effective content production. The primary focus will be on creating strategic, original content designed to reach specific audiences, as Descript expands its target market beyond individual creators and small businesses into more substantial sectors.

Key Responsibilities

The Content Strategist's responsibilities are extensive and include:

Strategy and Planning

• Define Descript's content strategy and maintain an editorial calendar.
• Identify content gaps and opportunities by leveraging user data, conducting search research, and analyzing market insights.
• Develop a measurement framework that links content activities to both brand objectives and pipeline outcomes.

Content Systems and Production

• Implement an AI-native content production system that facilitates high-quality output at scale while preserving originality.
• Produce and/or commission content across various formats including, but not limited to, articles, research reports, data studies, video scripts, and more.
• Optimize content for AI discovery, adapting to the evolving content and search landscape.

Demand Enablement

• Collaborate with teams such as Demand Generation, Product Marketing Management (PMM), and Field Marketing to create assets that support pipeline initiatives.
• Assist in producing mid- and bottom-funnel content that can effectively convert interest into action, including case studies, ROI calculators, and competitive guides.

Brand and Voice

• Collaborate to define and evolve Descript’s editorial voice across various content channels.
• Develop a subject matter expertise content program, tapping into insights from Descript's employees and customers.

Required Qualifications

To be a viable candidate for this role, individuals must meet the following qualifications:

• A minimum of 5+ years of experience in content strategy, content marketing, or social media within a B2B or mixed B2B/B2C environment.
• Strong understanding of the new media landscape and evolving strategies for content distribution.
• Familiarity with AI tools to assist content production and workflow management.
• Analytical capabilities to build and manage a content measurement framework.
• A portfolio indicating strategic content initiatives that resulted in measurable outcomes rather than just production efficiency.

Preferred qualifications include experience in a product-led company and familiarity with media or creative tools, particularly in categories related to video/audio.

Expectations for Success

In the first year, the Content Strategist will be expected to achieve the following milestones:

• Deliver a fully-documented content strategy with established channel prioritization and audience segmentation.
• Launch the AI-native content engine with defined workflows and editorial standards.
• Complete and ship a flagship demand-enabling asset, such as an original research report or interactive tool.
• Demonstrate measurable growth in content's contribution to brand outreach and pipeline generation.

Compensation and Benefits

The base salary for the Content Strategist role ranges from $130,000 to $165,000, with final compensation depending on factors such as prior experience, expertise, location, and level of responsibility. Descript also offers a comprehensive benefits package, including:

• Generous healthcare benefits
• 401k matching program
• Catered lunches
• Flexible vacation policy

Descript promotes a collaborative work culture, with opportunities for remote staff to meet in person periodically. The company is committed to promoting equal opportunities regardless of race, gender, disability, or other individual traits, encouraging diversity within its workforce to enrich the community and drive innovation in its products.

This job offer was originally published on weworkremotely.com